Segmentation Analytics And Insights ManagerNgân hàng TNHH một thành viên United Overseas Bank (Việt Nam)

About UOB
United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values - Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.
About the Department
We design and provide products and services that empower our customers to enjoy greater banking convenience while they extract more value from their money. In particular, we are focused on promoting and developing healthy saving and investment practices across generations.
Job Responsibilities
• Review and analyze key metrics including customer franchise growth, attrition, funded ratio, qualified ratio, and CVP usage tracking regularly.
• Analyze segment-specific data, identify gaps in the market, uncover new opportunities to develop offerings that cater to the specific requirements of each segment.
• Prepare standardized monthly and quarterly customer franchise performance review and portfolio health reports for management.
• Provide portfolio insight and comparing portfolio performance. Highlight areas of focus and develop data-driven recommendations to improve portfolio acquisition, penetration, and retention.
• Prepare and manage business planning and strategies to achieve business goal for all segments.
• Size market potential and develop business case for proposed new CVP.
• Recommend strategic initiatives to rebalance the portfolio, capture potential.
• Other tasks / project assigned by managers.