Senior Affiliate_KOL/KOC Management

Position Overview
Worthfind is looking for a Senior Affiliate & KOL/KOC Booking Manager to lead influencer and creator partnerships for our Bagsmart and Ecosusi brands on TikTok Shop. This role owns the full booking cycle - from sourcing and negotiating with KOLs/KOCs to managing content delivery and campaign performance - and works closely with the Affiliate Growth Supervisor and Content Team to scale GMV through affiliate and influencer channels.
Key Responsibilities
1. KOL/KOC & Affiliate Creator Sourcing
• Identify, shortlist, and book suitable KOLs/KOCs and affiliate creators aligned with each brand's target audience and product positioning.
• Build and grow a pipeline of TikTok creators through TikTok, social platforms, creator communities, MCN agencies, and other relevant channels.
• Leverage existing local creator/KOL network to accelerate outreach and booking cycles.\
2. Negotiation & Partnership Management
• Negotiate fees, deliverables, and content terms with KOLs/KOCs and manage the full cooperation lifecycle: outreach, product selection, sample delivery, content publishing, and post-campaign follow-up.
• Maintain strong, long-term relationships with high-performing creators to improve retention and repeat collaboration.
• Recommend suitable products and key selling points to creators based on their content style, audience profile, and past performance.
3. Campaign & Affiliate Operations
• Manage day-to-day TikTok Shop Affiliate operations, including creator matching, product promotion, sample management, commission communication, and campaign execution.
• Track content publishing progress to ensure creators deliver on time and in line with cooperation requirements.
• Coordinate cross-functionally with internal teams to keep campaigns on schedule and aligned with business goals.
4. Performance Tracking & Optimization
• Track key metrics - outreach volume, response rate, sample delivery, content output, GMV, and conversion - and report results regularly.
• Review creator performance to identify and prioritize high-potential partners for continued cooperation.
• Analyze underperforming collaborations and continuously refine creator selection, outreach approach, and negotiation strategy.
5. Market Insight & Cross-Functional Collaboration
• Stay current on TikTok trends, the local creator ecosystem, consumer preferences, and competitor affiliate activity.
• Share market and creator insights with the Affiliate Growth Supervisor and Content Team to help shape affiliate strategy.