Senior Brand Manager - Nutrition Industry

Job summary:
Identify brand/business development opportunities & strengthen focus on key E2E projects, strategic planning and brand health management to support long term profitable increase in market share
Job Description:
• Define strategies and plans for the brand that deliver incremental growth based on identification of new consumers, new shoppers, new territories and new sales channels.
• Be the brand / business unit lead to win in rural in a big way. Integrate & lead cross functional planning with rural champion, Category Channel Sales Development, sales and brand building functions. Develop multi-faceted marketing plan and execution
• Develop and propose an effective and strategic shopper path to purchase for the brand based on brand essence, communication strategy, and channel requirements. Support its implementation and continuously review the effectiveness of our path to purchase actions.
• Contribute to the ICP (Integrated Commercial Planning) and MBS (Monthly Business Plan) process by identifying key opportunities and possible action plans for the Category/sub Category/brand.
• Lead Monthly Business Planning process for the business unit. Be close to the business and understand deeper dynamics of sales
• Manage and lead broader cross-functional / cross category projects which have implications beyond current core business - build the future
• Develop and coach direct reports, ensuring PDP/PDG discussions are conducted on time. Make recommendations for inclusion in talent programs and succession plans as appropriate.
• Ensure adherence to all company principles and policies.