Key Responsibilities
1. Market Expansion & Sponsorship Lead Generation - 25%
Proactively identify and prospect new corporate sponsors, non-endemic brands, and key commercial stakeholders looking to leverage marketing to expand SEV's event portfolio.
Conduct market research to identify emerging sports marketing trends, fan demographic insights, athlete endorsements, and new categories of potential title/sub-sponsors.
Build and manage a robust pipeline of corporate leads, ensuring a continuous influx of prospective partners leading up to major event weeks.
2. Sponsorship Ideation & Asset Inventory Design - 20%
Develop and upgrade innovative, custom-tailored sponsorship packages (Title, Platinum, Gold, Apparel, Hydration/Nutrition partners) that align with brands' marketing objectives to optimize their sports-marketing spend.
Formulate compelling sponsorship decks, commercial proposals that showcase the unique value proposition of partnership activities.
Collaborate with internal marketing & operations teams to design bespoke on-site activation ideas, jersey branding, media rights and other benefits.
3. Commercial Negotiation & Rights Closing - 20%
Lead sales pitches and commercial negotiations with CMOs,
brand managers, and marketing Decision Makers of target corporations.
Drive end-to-end deal closure, securing financial commitments, corporate sponsorships, and exclusive supplier agreements.
Manage each prospective relationship profitably, balancing competitive commercial rights models with SEV's overall financial goals and tournament production budgets.
4. Quality Assurance (Sponsorship Deliverables) - 10%
Brief and align with creative, media, production, and merchandise to ensure that the exact contractual promises (branding placements, VIP hospitality, logos) made to sponsors are delivered flawlessly.
Meticulously proof and review all mock-ups, jersey prints, signage, and digital promotional materials before presenting concepts to prospective partners.
Enforce strict quality control standards internally to guarantee that final branding assets meet professional executive and international sports broadcast standards.
5. Pipeline Administration & Sports Ecosystem Integration - 15%
Ensure end-to-end administrative and financial procedures-including lead logging, contract creation, initial invoicing, and payment processing-are thoroughly documented.
Work closely with Partner Servicing Team and Operations Team to seamlessly transition newly secured sponsors into the execution phase, especially leading up to and during race/match weeks.
Foster and maintain high-level relationships within the broader ecosystem to cross-sell or upsell secondary integration options (B2B corporate booths, corporate VIP hospitality lounges, exhibition spaces).
6. Risk Management & Strategic Reporting - 10%
Remain highly alert to market shifts, competitor events, athletic compliance updates, budget constraints, or brand safety issues that may impact target clients' willingness to sponsor.
Provide regular reports and forecasts on the sponsorship sales pipeline, conversion rates, and revenue projections to the Board of Management.
Execute additional strategic tasks and revenue-driving assignments as requested by the Board of Management.
Skills and qualifications:
Bachelor's degree in Events/Sports Management, Hospitality, Communications, Marketing, Finance, Behavioral Science, or similarly striking life experience.
5+ years of experience in event sales, service sales, or marketing agency roles, specially working with key corporare accounts.
Familiarity with Microsoft Office & Google Suite.
Strong leadership skills with the ability to manage staff training and development.
Excellent interpersonal skills with a proven ability to negotiate and influence stakeholders.
Data-driven decision-making abilities to track sponsorship effectiveness and optimize strategies.
Excellent writing & communication skills in both Vietnamese and English.
Willingness to work evenings and weekends during event weeks.
Traits:
Organized, detail-oriented, and results-driven.
Resilient, persistent, and thrives in fast-paced environments.
Creative problem-solver (utilizes AI), adaptable, and a team player.
Independent thinker with focus, sound judgment, and initiative.
Strong management skills
Able to influence and create win-win partnerships.
Benefits
Social insurance fully covered based on gross salary
Opportunity to work with a dynamic and creative team.
Professional development and growth opportunities.
Collaborative and inclusive work environment.
New, on-the-rise, on-demand industry that is rare to find in Vietnam, which will benefit your working background in the future.
Rich learning opportunities and resources.
Opportunities to learn about other aspects of Sports Events.
Service/Product training, detailed instructions and detailed tasks provided during the probationary period.