Senior Brand Specialist

Mô tả Công việc
Brand Communications & Campaign Management:
Develop and implement comprehensive brand communications activities that align with the brand's positioning, ensuring consistency in messaging, tone, and visual identity across web, social, print, and in-center materials.
Multi-Channel Content Creation:
Produce high-impact content - including but not limited to social media copy, videos, blog posts, emails, and event collateral - tailored to target segments and designed to drive awareness and consideration.
Digital & Social Media Management:
Oversee the brand's social channels (Facebook, LinkedIn, TikTok), planning editorial calendars, scheduling posts, moderating community interactions, and optimizing content performance using analytics tools.
Performance Measurement & Reporting:
Work closely with the Performance Marketing team to track brand performance on a daily and monthly basis, producing insightful analysis and prompt actions wherever and whenever necessary.
Market & Competitive Analysis:
Conduct ongoing market research - tracking competitor campaigns, edtech innovations, and English-learning trends in Vietnam - to identify gaps and inform adaptive initiatives.
Cross-Functional Collaboration:
Partner with internal stakeholders and external agencies to synchronize brand initiatives, co-create localized assets, and ensure on-time, on-budget delivery.
Event & Partnership Support:
Lead the creation of brand assets and activation materials for the Event & Activation Team, ensuring cohesive visual and verbal branding at each touchpoint.