Senior Communications & Marketing Officer

1. JOB PURPOSE
The purpose of this position is to:
 develop and implement AOP in Vietnam's Communications and Marketing Strategy;
 lead communications and community engagement work for program and projects;
 support communications functions for AOP's regional activities;
 support the implementation of AOP's global Communications, Fundraising and Marketing Strategy.
The position will work closely with the Regional Director and the Vietnam Products & Services team. The incumbent will have the opportunity and responsibilities to implement a wide range of activities to build the profile of AOP in Vietnam and to engage communities in life-changing development projects through media relations, publications, social media, digital marketing and brand management.
The position also supports communications/fundraising functions for AOP's regional activities in Asia and works closely with the Communications and Fundraising team in Sydney to support its global functions.
2. AUTHORITY
The position has autonomy to make decisions related to all assigned activities under the delegations of authority
The position will report to the Asia Regional Director. This position will also work closely with the Program team to ensure communications and community engagement activities are implemented effectively and to a high standard.
3. KEY WORK RELATIONSHIPS
INTERNAL
- Regional Director
- Communications, Marketing and Fundraising Manager (based in Sydney, Australia)
- Product and Services team of AOP in Vietnam
- WMP Communications and Community Engagement team
- Communications and Fundraising Intern/ Volunteers
- Other staff of AOP in Vietnam and Sydney
EXTERNAL
- Media
- Communities and beneficiaríe
- AOP's partners and networks in Vietnam and Asia
- International and Vietnamese NGOs
- Government officials
- Institutions/ universities
- Donors
4. KEY RESPONSIBILITIES
4.1. Strategy Development and Implementation
- Develop AOP in Vietnam's communications and marketing strategy;
- Manage the implementation of the strategy, ensure OKRs are met on time and within budget, and provide feedback to senior management on progress
- Evaluate success of the strategy and develop new strategy for the next strategic cycle;
- Support staff and partners to promote and comply with AOP and donors' branding;
- Provide training to staff and partners on effective communications and marketing.
4.2. Communications and Marketing
- Manage all communications channels of AOP in Vietnam, develop and implement master communications plan in accordance with the timeline of project implementation and reporting, and key project events;
- Act as a liasion with program staff and project partners to collect and exchange information to develop communications products effectively and in line with program plans;
- Provide technical assistance to Products and Services team on delivering effective communications and marketing for AOP in Vietnam's development products and services;
Initiate, develop and produce promotional and marketing assets including flyers, brochures, posters, videos, newsletters, press releases, etc;
- Manage AOP in Vietnam's branding; coordinate production of all branded material; ensure all materials adhere to Brand Guidelines and donors' requirements;
Manage media including positive promotional coverage and issues management;
- Contribute to advocacy and public awareness events/campaigns;
- Provide marketing and communications guidance and support to project partners including marketing of local products and services;
- Support direct marketing and fundraising campaigns for the global office, including direct mail, email, social media, digital marketing, and donor care.
4.3. Others
- Participate in product branding development
- Contribute to the development of project proposals;
- Manage communications/fundraising volunteers and interns;
- Participate in management meetings affecting communications and marketing;
- Coordinate and organise events;
- Other tasks as deemed necessary and appropriate.