Senior Content and Marketing Officer

Type: Full Time
Compensation: Commensurate with experience
Position begins: as soon as possible
* Responsibilities:
- Work on the creation & execution on all content focused channels, increasing acquisition and retention
- Update the website with relevant content and information; Monitor and report on website performance and make recommendations on improvements and optimisations
- Work on email marketing strategies, being responsible for creating the content, monitoring the results and making necessary adjustments
- Work across content, landing pages and various customer touchpoints to optimise conversion from visitors to customers
- Manage brand social media channels
- Work closely with paid marketing & marketing operations management to ensure a joined up marketing approach
Perform any other duties that may be required (for ex: event support, partner relationship management,...)
* Current content marketing campaigns that you will take management of and expand upon include:
- A webpage and a blog page that need improvement on overall performance: domain authority, ranking,...
- A foundational social media presence
- An existing email marketing campaign and regular newsletter
- A community of academic experts to support creation of content
- A collection of landing pages designed to land and convert prospects.
* Benefits
- A hybrid, flexible; friendly and supportive working environment
- A competitive salary and excellent benefits
- Student recruitment referral bonus
- 14(+) days annual leave
- Social insurance & Personal health insurance
- Opportunities for career progression