Mô tả công việc
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Can you make finance and investment content that people actually want to watch?
Percept is looking for a Senior Content to lead our video content strategy across TikTok, Facebook, YouTube and Instagram, covering both short-form and long-form. This isn't a "just execute the brief" role. You'll decide what the brand should say, plan how to say it, and mentor a
Content Executive along the way.
What you'll do
Own the content strategy and calendar for TikTok, Facebook, YouTube and Instagram, with short- and long-form video at the core
Turn complex finance and investment topics into clear, credible videos in Australian English
Spot what the brand needs, propose new formats and series, and set priorities without waiting for direction
Brief filming and editing; review scripts, final cuts and thumbnails before they go live
Lead and mentor Content Executive; set standards for tone, accuracy and language
Track views, watch time and engagement, report to the General Manager and refine the plan
Conceptualize and script high-converting video ads tailored for Meta (FB/IG), TikTok, Google (YouTube/PMax), and emerging AI-driven advertising channels (e.g., ChatGPT search/canvas visual ads).
Develop performance-driven creative hooks, storyboards, and strong CTAs optimized for lead generation and performance campaigns, collaborating closely with the Ads & Performance team.
Benefits
Competitive salary VND 20 - 30 million gross/month
13th-month salary and annual performance-based salary review
Free breakfast every day, plus lunch, parking allowances
Social, health and unemployment insurance, private health insurance and annual health check-up
12 days' annual leave; Vietnamese public holidays; weekends off
Modern office with dual monitors, ergonomic chairs and standing desks
Annual company trip, regular team events and gifts for work anniversaries
Career path into senior and leadership roles in a young, international team
3-5 years in social media content, with a portfolio of short- and long-form videos you scripted or led
Excellent written English; confident writing in Australian English (-90% of our output)
Strong learning skills, with the ability to self-study the knowledge and terminology of new fields.
Strong grasp of how each platform's algorithm, formats and audience differ.
Strong understanding of advertising psychology, hook creation, and direct-response marketing tailored to finance/investment audiences.
Uses AI tools (ChatGPT, Claude, CapCut AI, etc.) to work faster while staying accurate and on-brand
Self-starter who sets direction and brings others along
Comfortable with a 6:30-16:00 schedule, Monday to Friday
Knowledge of or experience in finance and investment: a plus
Studied in Australia: a plus