Mô tả công việc
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Can you turn complex finance and investment topics into content people trust, watch and act on?
Percept is looking for an established Senior Content Lead to own our finance and investment content across TikTok, Facebook, YouTube and Instagram. You will set editorial direction, create compelling stories and lead the full cycle - from research and planning through production, quality assurance, release and optimisation. This is a senior, hands-on role with accountability for content quality and commercial impact.
What you'll do
Research financial topics, audiences, competitors and market trends; turn insights into clear content strategy, editorial pillars and a purposeful publishing calendar.
Develop original angles, formats and series; write compelling Australian-English scripts that make complex finance and investment topics accessible and credible.
Own the end-to-end content workflow: research, concepts, briefs, storyboards, production planning, creative review, release and continuous improvement.
Coordinate
designers, videographers and editors; direct production and approve scripts, visuals, final cuts, thumbnails and platform-specific assets.
Lead and mentor the
Content Executive; uphold editorial standards for accuracy, brand voice, storytelling and appropriate financial claims or disclosures.
Monitor reach, retention, engagement, qualified traffic and leads; present actionable insights to the General Manager and adjust the content roadmap.
Conceptualise and script performance-led video ads for Meta, TikTok and Google/YouTube, with sharp hooks, proof points, storyboards and clear calls to action.
Work with the Ads & Performance team to test creative approaches, interpret results and improve content effectiveness across the full audience journey.
Benefits
Competitive salary VND 20 - 30 million gross/month
13th-month salary and annual performance-based salary review
Free breakfast every day, plus lunch, parking allowances
Social, health and unemployment insurance, private health insurance and annual health check-up
12 days' annual leave; Vietnamese public holidays; weekends off
Modern office with dual monitors, ergonomic chairs and standing desks
Annual company trip, regular team events and gifts for work anniversaries
Career path into senior and leadership roles in a young, international team
5+ years in content strategy, editorial or video content, with proven senior-level ownership and a portfolio showing your decisions, work and results.
Exceptional written English, with confident Australian-English scripting and editing (around 90% of our output).
Demonstrated knowledge of finance, lending or investment; able to research, fact-check and explain complex topics with sound judgment.
Strong strategic thinking: audience research, synthesis, positioning, editorial planning and proactive identification of content opportunities.
Excellent storytelling, hook development and direct-response creative skills, backed by effective short- and long-form video work.
Experience orchestrating video production from brief to publication, including direction, script review, editing feedback and quality assurance.
Confident interpreting platform performance and audience behaviour to make clear, commercially relevant recommendations.
An independent senior operator who can lead a Content Executive, align creative contributors and manage stakeholders without constant direction.
Practical fluency with AI-assisted research and creative tools, with strong human oversight of accuracy, originality and brand standards.
Available Monday to Friday, 6:30-16:00; experience studying or working with Australian audiences is an advantage.