Senior Content Executive

60% Creation and Development:
● Preparing briefs for relevant stakeholders/vendors, consulting and conveying the brand communication guideline if any;
● Producing and editing variable formats of content includes website copy, blog posts, white papers, social media posts, and product descriptions;
● Supporting and collaborating with the agencies on implementing mobile app content;
● Planning and publishing posts according to our range of digital channels.
20% Content Strategist:
● Supporting and brainstorming ideas/concepts for content roadmap, and content calendar;
● Supporting & reviewing the creative vendor's outputs, ensuring brand consistency;
● Acting as a local expert: Counseling about local trends, behaviors, and insights in the APAC market;
● Research industry-related topics, viral ideas, trending on the market and competitors to produce writing that connects with target audiences, boosts engagement, and fosters brand awareness;
● Coordinating with designers to release visually appealing elements into digital campaigns;
● Tracking content performance, adjusting content strategy based on manager directions;
20% Others:
● Collaborating with the Marketing team and other departments to deliver tasks;
● Updating and reporting monthly to the line manager.