Senior Content Marketing Specialist (1-Year Contractor)

Content Creation and Strategy:
• Conduct research and market research
• Create written content and designs, tailored to specific audiences and trending topics
• Develop a systematic and scalable content marketing strategy
• Identify opportunities for repurposing content and scaling the process
Content Management and Distribution:
• Deploy on-page and off-page SEO strategies
• Maintain the editorial calendar
• Collaborate with stakeholders to ensure content meets guidelines
• Distribute content across all marketing channels
Performance Monitoring and Learning:
• Manage agencies and partners
• Monitor and assess content marketing performance through analytics platforms
• Stay updated on content marketing and digital trends
Daily Tasks Focus:
• Planning: Collaborate with marcom leads and Digital Customer Experience Lead to create content strategy and calendar
• Production: Develop content for various formats and platforms including website, social media, gated content, and video content
• Data Analytics: Collect and interpret data to understand target consumers and their content preferences, influencing the overall marketing strategy.