Senior Content Marketing Specialist

* Job Overview
- We are seeking a talented content marketer specializing in crafting persuasive and conversion-driven content. The successful candidate will play a key role in creating high-quality, engaging content that aligns with SEO strategies and maximizes conversion rates, targeting an English-speaking B2B audience.
- The primary focus will be promoting our Point of Sale solution to Magento merchants. The candidate's key performance indicators (KPIs) will be directly related to generating high-quality leads for this solution.
* Responsibilities
- Conversion-Centric Content: Develop compelling and persuasive content designed to maximize conversion rates.
- SEO Alignment: Collaborate closely with the team to ensure content aligns with SEO strategies and contributes to achieving keyword ranking goals.
- Content Variety: Produce various content types to promote our solution, including website copy, landing pages, email campaigns, product descriptions, and sales collateral.
- Content Promotion: Publish content on all marketing channels, including the website, social media, advertisements, and other relevant platforms, amplifying our ability to meet KPIs.
- Content Optimization: Analyze and propose actions to optimize and improve the content performance to achieve the team's KPIs.
- Client Engagement: Communicate with clients to gather product and service feedback, then publish quality case studies and testimonials to build trust and drive conversions.
- Team Management: Recruit and manage a team of freelance writers, providing guidance and feedback to ensure the production of high-quality content that aligns with our KPIs.
Requirements
- Proven Experience: Minimum of 2 years as a Content Marketing Specialist with demonstrated ability to produce high-quality, KPI-driven content targeting English-speaking audiences.
- SEO Understanding: Familiarity with SEO principles and how to integrate them into content for conversion optimization.
- Excellent Writing Skills: Outstanding writing and editing skills with a proven ability to craft persuasive and action-oriented content. IELTS 7.0 or above.
- Research Skills: Ability to conduct market research and stay updated on industry trends to create content that resonates with the target audience.
- Communication Skills: Effective communication and collaboration skills to work closely with the SEO team, freelance writers, and other stakeholders to pursue our KPIs.
- Team Management: Experience in managing freelance writer teams, providing guidance, and ensuring the production of high-quality content is a plus.
* Benefits
- Salary: 16-20M Gross with performance rewards, reviewed every 6 months
- 5-day workweek (Monday to Friday, 8:30 AM to 5:45 PM)
- Youthful and inclusive environment (95% are 9x and 2k)
- Agile and drama-free working environment that respects differences and focuses on human development
- Opportunities to participate in clubs: Football, running, game, etc.
- Team-building events, picnics, and summer trips
- Scenic office on 14th, 16th, 18th, 19th, and 20th floors. Free access to tea and coffee.
- 13.5 days of annual absence (12 days in accordance with the law + 1.5 days company trip)
- Social and health insurance in accordance with the Vietnam Labor Code
Birthday gifts, seniority allowance, course & certificate coverage