Senior Content Marketing Specialist

Company Overview
BSS Group is the trusted partner for full-service eCommerce solutions. Since our establishment in 2012, BSS has become a leader in the eCommerce space, known for its cutting-edge solutions tailored for Magento and Shopify merchants. In 2022, we expanded our ecosystem with the addition of Magestore and Simicart, enhancing our portfolio and serving hundreds of thousands of customers across more than 150 countries.
We have recently acquired On Tap, an exceptional group with deep expertise and a shared commitment to eCommerce excellence for the EU market. We are on the lookout for a Content Marketing Specialist who is passionate about content creation and eager to grow in the dynamic world of eCommerce. The successful candidate will play a key role in creating high-quality, engaging content that aligns with SEO strategies and maximizes conversion rates, targeting an English-speaking B2B audience.
Responsibilities
High-quality Content: Plan and produce engaging content for different stages of the customer journey, aligning with our brand voice and business goals.
Content Variety: Produce various content types to promote our service, including website copy, landing pages, email campaigns, product descriptions, and sales collateral.
SEO Alignment: Collaborate closely with the team to ensure content aligns with SEO strategies and contributes to achieving keyword ranking goals.
Content Promotion: Publish content on all marketing channels, including the website, social media, advertisements, and other relevant platforms, amplifying our ability to meet KPIs.
Content Optimization: Analyze and propose actions to optimize and improve the content performance to achieve the team's KPIs.
Client Engagement: Communicate with clients to gather product and service feedback, then publish quality case studies and testimonials to build trust and drive conversions.