Senior Content Marketing Specialist

Content Creation Strategies & SEO Optimization
• Develop, execute, and manage comprehensive Content marketing strategies across various channels, including SEO / SEM, social media, paid media, website, email marketing aligned with overall business objectives and marketing objectives
• Conduct regular keyword research to build up SEO keyword plans and optimize content to improve organic visibility
• Collaborate with the brand marketing team and design team to ensure creative output aligns with brand guidelines and campaign objectives, and accurate delivery of product-related content on digital platforms
• Generate new content ideas that align with brand strategy, product narratives and search trends
• Monitor and analyze content performance, online brand sentiment and User Generated Content. Update, refine, and optimize existing content to maximize relevance and search performance. Building Digital Authority
• Lead the planning and generation of white papers, deep-dive technical articles, partners' success stories, and third-party reviews - critical sources for AI to determine content credibility.
• Manage Digital PR strategies to increase brand mentions and high-quality backlinks from authoritative sites, boosting the "Trust Score" assigned to our brand by AI models.
Brand Content Generation
• Develop and write PR articles, editorials, whitepapers, partner success stories content to highlight business value and product innovation and strengthen brand credibility
• Craft compelling product taglines, messaging lines, and brand narratives for commercial products • Ensure all content maintains consistent tone, voice, and brand identity
Digital ads management
• Plan, execute, and manage digital marketing campaigns across paid channels (Google Ads, social ads, display, etc.).
• Track, measure, and analyze campaign performance using analytics platforms.
• Optimize ad creatives, targeting, budgets, and placements to improve ROI and lead quality.