Senior Content Marketing

So let's get to know what we need from our SENIOR CONTENT CREATOR/ SENIOR COPYWRITER:
• Conduct in-depth research on Education-related topics in order to develop content plan.
• Work tirelessly with creative and media team to draw key insights, popular content topics, develop and implement social media campaigns.
• Build up daily content for Facebook fanpage, website, Tiktok, Instagram & other social channels;
• Review performance through media report, then base on customers' needs to propose or adjust new content direction to address gaps in current situation.
• Plan content for short and long-term campaign, then develope monthly content calendar, create daily posts in different content formats;
• Create compelling headlines and body copy that will capture the attention of the target audience.
• Collaborate and lead multidisciplinary teams including visual designers; brainstorm visual and copy ideas with other members of the creative team.
• Work on multiple campaign with tight deadline and pressure.
• Lead and supervise the junior content creators; manage the quality of their content production