Senior Content & Planning Executive - Dropshipping Department

About Us:
At BoostGo, we are a rapidly growing e-commerce business specializing in dropshipping. Our mission is to provide high-quality products directly to customers through a seamless online shopping experience. We are looking for a creative and experienced Senior Content & Planning Executive to lead our content strategy, with a focus on short-form product review videos on TikTok and Facebook. This role will also involve managing outsourced content creation, optimizing campaigns for key markets (US, UK, EU), and producing high-converting ad content for Facebook and TikTok. As part of our growth culture, we offer an exciting revenue-sharing benefit for this role, aligning your success with the company's performance.
Job Overview:
The Senior Content & Planning Executive will be responsible for developing and executing content strategies for TikTok and Facebook, especially focusing on short-form product review videos. Additionally, this role includes producing Facebook and TikTok ads content, ensuring the content is optimized for conversion and aligns with audience preferences across the US, UK, and EU markets. The role will involve managing outsourced content creators to maintain high-quality production standards.
Key Responsibilities:
Content Creation & Strategy:
• Develop and implement a content strategy for TikTok and Facebook, particularly focusing on engaging product review videos and ads that appeal to audiences in the US, UK, and EU.
• Create, script, and produce compelling product review videos for organic social media posts and paid ads.
• Leverage platform-specific trends, features, and formats to create high-engagement content on TikTok and Facebook, including video ads optimized for conversions.
• Work with content creators to create authentic content that drives awareness and engagement.
Facebook & TikTok Ads Content Production:
• Plan, create, and produce high-converting Facebook and TikTok ad content, including video ads, carousel ads, and story ads.
• A/B test ad content and creative to optimize performance and return on ad spend (ROAS).
• Collaborate with the paid media team to ensure ads align with campaign objectives and audience segmentation.
• Stay up-to-date on ad platform trends and best practices to ensure ad content is competitive and effective.
Content Planning & Scheduling:
• Develop and maintain a content calendar for TikTok and Facebook, ensuring timely and consistent posting for both organic content and paid ad campaigns.
• Plan and coordinate video shoots, including organizing product samples, locations, and logistics for content production.
• Ensure content is aligned with key dates, product launches, and regional market events in the US, UK, and EU.
Outsource Management:
• Manage relationships with outsourced content creators, freelancers, and agencies, ensuring high-quality content that aligns with brand standards and marketing goals.
• Provide clear direction, feedback, and guidance to external teams on content creation and revisions.
• Oversee the production process, ensuring that content is delivered on time, within budget, and meets expectations.
Performance Analysis & Optimization:
• Monitor and analyze content performance on TikTok and Facebook, using insights to refine strategies and improve engagement, conversion rates, and ROI.
• Utilize analytics tools to track key performance metrics for both organic content and paid ad campaigns.
• Regularly report on campaign performance and propose actionable strategies for improvement.