Senior Content Writer

- Responsible for taking a client's advertising brief by working with account team and generating original creative ideas that grab the attention of the target audience.
- Brainstorming and Presenting ideas and concepts for the visual and words with other members of the creative team.
- Support line manager, provide copy as line manager's request
- Updating and amending campaigns according to feedback
- Work with account team to get client brief properly (ask all the necessary information and raise all the concerns about the brief) using the content brief form
- Study consumers/users' insights (channel, trend, and mentality, social position, the language of target audience) by internal and external sources and take advantage of social trend and techniques
- Create contents which convey key message of brand mood and tones effective branding angles and strategy, matching with brand mood and tone, align with top-line strategy
- Monitor impacts of content and evaluate the effectiveness of campaigns
- Update about job status and other handling jobs to Head of Content
- Get feedback and evaluation from account team and client to deliver the best quality of content services
- Ensure to meet the deadline as scheduled.