Job Summary
As a Senior Copywriter, you combine creativity, strategic thinking, and exceptional writing skills to craft compelling copy and creative concepts for advertising and direct marketing campaigns across platforms. With a social-first mindset, you think in platform-native formats, scroll-stopping hooks, and conversations that drive engagement. You are an innovator who brings fresh creative directions, a storyteller who can adapt tone and style for emotional messaging and brand stories, and an advocate who champions our creative vision with the team and clients.
You are comfortable presenting ideas verbally.
Job Responsibility
Understand the importance of the "big idea" and how well the work reflects it within the framework of the strategic plan as well as the client's brand.
Ideate and generate creative concepts that successfully express a brand's proposition and engage target audiences.
Participate in brainstorming sessions and offer innovative ideas.
Recognize, work through, and resolve creative differences in collaboration with team members to craft and sharpen concept proposals that ensure the idea is well-articulated, words resonate with the expected intent, and matches the total visual approach and essence.
Stays up to date with the latest industry technologies, trends, and award-winning work to learn and apply best-in-class standards on their creative ideas and output for our client work.
Be comfortable independently and proactively navigating the creative process, including briefings, meetings, time management, and brand requirements to ensure smooth delivery of projects.
Proofread all copy to ensure proposals, and keywords are consistent and conform to clients' standards.
Provide guidance, direction, and mentorship to junior copywriters.
Required Skills/ Abilities
Be an active listener and discerning reader.
Adopt a customer-centric mindset.
Exhibit exceptional writing and editing skills.
Juggle multiple projects under challenging deadlines.
Cultivate and maintain strong stakeholder relationships.
Excel in verbal and written communication.
Radiate unwavering passion for advertising.
Possesses resourcefulness and a results-driven attitude.
Be a trustworthy and accountable team member who thrives on challenges.
Conversational English is a plus.
Master video script creation and editing.
Hands-on use of generative AI tools (e.g., ChatGPT, Claude, Midjourney) for ideation, copy, and scripts, with the judgment to refine output into original, on-brand work while protecting client confidentiality.
Experience and Education
Social-first experience: A proven portfolio of campaigns where social was the lead channel, not adapted from TVC or print. This includes platform-native content (TikTok, Facebook, Instagram, YouTube Shorts), short-form video scripts, trend-led executions, and content that drove measurable engagement.
4-5 years in an Integrated or Social/Digital Agency setting: You possess a seasoned background in a similar role within an integrated agency, demonstrating your ability to thrive in this environment.
Rich digital communication and content production: Your expertise in digital communication and content production runs deep, providing a strong foundation for innovative storytelling.
Cultural and social trendsetter: You're ahead of the curve on cultural trends, adding a fresh and inspiring perspective.
Bachelor's degree in Marketing/ Communications or related field.
We thank all applicants for your interest; please note that only candidates whose qualifications closely match the requirements of this role will be contacted for further steps.
By submitting your CV, you consent to us processing and retaining your personal information for recruitment purposes, including potential future opportunities.
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