Senior Copywriter

Creative Strategy
● Develop creative idea or concept for campaigns for a multi-channel environment, working closely with the Creative Team.
● Provide content direction to content specialists within the Social/PR/Experiential teams & oversee content master plans that encompass all channels.
● Guide, prepare & brainstorm for new content ideas that work across different channels.
● Research target audiences, best practices, and client materials & perform content audits to identify & craft the right content tone.
● Participate in client meetings to present creative ideas, plans, amendments & report progress; prepare presentation materials.
● Update the creative team about social, cultural & industry trends that are relevant to creative & content development.
Copy & Content Development
● Write clear, persuasive, and original copy.
● Oversee content production & designer work to make sure it is aligned with the strategic & creative direction.
● Edit & proof content in both Vietnamese & English, ensuring content quality & consistency across channels.
● Take full responsibility for the quality of outsourced content.
● Ensure all content is delivered on time & within the budget.
Consulting
● Build, maintain & develop trust with clients as a creative advisor - actively participate in client meetings to provide creative & content views.
● Ensure you acquire a clear understanding of client business, budgetary constraints & use this knowledge to provide relevant creative solutions.
● Use listening and critical thinking skills to deepen your understanding of client issues & briefs.
● Be critical in your thinking & constructive in your feedback.
Reports to: Copy Leader.