Senior Copywriter

Description of the requirements:

• Responsible for taking a client's advertising brief by working with account team and generating original creative ideas that grab the attention of the target audience.

• Brainstorming ideas and concepts for the visual and words with other members of the creative team.

• Presenting ideas

• Support line manager, provide copy as line manager's request

• Updating and amending campaigns according to feedback

• Work with account team to get client brief properly (ask all the necessary information and raise all the concerns about the brief) using the content brief form

• Study consumers/users' insights (channel, trend, and mentality, social position, the language of target audience) by internal and external sources and take advantage of social trend and techniques

• Create contents which convey key message of brand mood and tones effective branding angles and strategy, matching with brand mood and tone, align with top-line strategy

• Monitor impacts of content and evaluate the effectiveness of campaigns

• Update about job status and other handling jobs to Head of Content

• Get feedback and evaluation from account team and client to deliver the best quality of content services

• Ensure to meet the deadline as scheduled