Senior Copywriter

Mô tả Công việc
Job Descriptions:
As a Copywriter at Diag, your core responsibilities will be responsible for:
Video Content - Ads and Social Media:
1. Create fun, entertaining and thoughtful 30 to 90-second scripts for Facebook and tik tok videos (either in ad, organic, or influencer formats)
2. Work with internal videographers and marketing stakeholders to execute videos
3. Ensure script vision comes together smoothly and impactfully collaborating with medical professionals, actors and our videographer
4. We place a heavy emphasis on creative, engaging scripts, ultimately quality and execution is seen in cost-effective consumer engagement and lead generation
Static Content - Ads and Social Media:
1. Work with Diag graphic designers and marketing team to review existing and create new static Facebook & other locations and content
2. Ensure static content has appropriate messages optimized based on customer journeys, customer intent as well as input from the Diag SEO team
3. React to lead generation performance analytically to improve the quality of future ad work
4. Ultimately static content's quality and execution is judged through cost-effective lead generation
5. Create content for social media with Facebook posts and other platform engagement.
Smart Analysis:
1. Study content performance to improve future creative production
2. Analyze social media campaigns and translate anecdotal or qualitative data into recommendations and plans for revising campaigns.
3. Present work and campaign insights to management.