Senior Digital Marketing SpecialistCông Ty Cổ Phần Tài Chính Công Nghệ Draco

- Create and launch campaigns working closely with Business Development team.
- Plan and execute all digital marketing, including paid media, social media, email and display advertising campaigns. designing and development digital, social media posts, newsletter, blog posts website content, product pictures, image videos and so on.
- Develop and implement content strategy to enhance our product exposure in social media.
- Control marketing budget and define key KPI for campaigns (annually/quarterly).
- Identify trends and insights and optimize campaign performance based on the insight.
- Collaborate with internal team to handle and bring the campaign into life.
- Measure and supervise performance to all digital marketing campaigns and assess agaisnt goals.
- Analyze, review, and implement changes to websites so they are optimized for search engines.
- Lead Marketing activities across Marketing channels such as Public Relations, Social Media Marketing, Digital Advertising or SEO according to applicant's background.
- Responsible for ops reports and ad-hoc reports to check the MKT campaigns go under the timeline and on track.
- Improve brand 'ranking' in major search engines.
- Management people with content coordination across all channels.
- Being responsive to ongoing channel and audience updates by using the data and insight within the business to ensure content plans are amended.
- Building, maintaining and communicating the Liquid social media plan.
- Work with social analytics to provide context to reporting within reports including campaign moments and weekly/monthly channel reports.
- building a following, community and engaging in forums like facebook, linkedin, Twitter, Instagram, Tiktok, and Telegram groups.