Senior Ecommerce Executive

Principal Accountabilities:



1. Manage retail business in Key E-commerce platform: Shopee

• Develop planning to increase sales, reduce costs and drive conversion rate of our products such as price optimization, coupons, and deals, on-site communication & visibility

• Manage to increase Retail sentiment & brand score in E-commerce channels



2. Market Insight and business analysis

• Analyze our product listing data (sales, conversion rate, page views, rankings, pricing, etc.) to determine why products are trending up or down. Share the observations and the proposed strategies to improve the issue

• Review movement of competitors and pricing, to understand the market trends.

• Optimate the budget and maximize ROAS, ROI on each channel.



3. Stock Management

• Working with the SCM team to check the current stock status and keep product performance on-site well on each channel.

• Review stock on e-commerce channels every week and plan to book reserve stock with the SCM team



4. CRM:

• Keep following with CS tool on each of channel

• Follow CRM program each of channel and support to processing: delivery gift to customer/KOL...

• Follow and make report



5. Report:

• Campaign performance

• Monthly report