Senior Executive, Brand Marketing

CÔNG TY CỔ PHẦN TIKI

Địa điểm làm việc: Hồ Chí Minh

Hết hạn: 13/06/2024

Chi tiết công việc
Giới thiệu công ty

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Overview:

We are looking for an Assistant Brand Manager to join our dynamic marketing team at Tiki, one of Vietnam's leading e-commerce platforms. The ideal candidate will have experience in brand management, with a strong background in integrated marketing. This role offers an exciting opportunity to contribute to the growth of Tiki's brand presence and market share.

Responsibilities:

Assist in developing and implementing comprehensive brand strategies to strengthen Tiki's brand equity and market positioning.
Collaborate with cross-functional teams including product management, marketing, sales, and operations to ensure brand initiatives are aligned with business objectives.
Conduct market research, competitor analysis, and consumer insights studies to identify market trends, opportunities, and consumer preferences.
Support the planning and execution of integrated marketing campaigns across various channels, including digital, social media, offline, and partnerships.
Coordinate with creative agencies and internal design teams to develop compelling marketing materials, including advertising assets, packaging, and branding collateral.
Assist in managing the brand's presence on digital platforms, including the company's social media channels, and e-commerce marketplaces.
Analyze campaign performance metrics and consumer feedback to measure the effectiveness of marketing initiatives and optimize future strategies.
Assist in managing the brand's budget and expenses, ensuring efficient allocation of resources and adherence to financial targets.
Stay up-to-date with industry trends, emerging technologies, and best practices in e-commerce and integrated marketing.
Provide regular reports and updates on brand performance, market trends, and competitive landscape to internal stakeholders.

Qualifications:

Bachelor's degree in Marketing, Business Administration, or a related field.
Minimum of 3 years of experience in brand management, integrated marketing, or e-commerce, preferably within the FMCG sector.
Strong understanding of e-commerce platforms, digital marketing channels, and consumer behavior in the online space.
Proven track record of developing and executing successful integrated marketing campaigns that drive brand awareness, engagement, and conversion.
Excellent communication skills, both written and verbal, with the ability to effectively collaborate with cross-functional teams.
Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
Creative thinker with a passion for branding and storytelling.
Proficiency in Microsoft Office suite, particularly Excel and PowerPoint.
Experience with e-commerce platforms, analytics tools, and digital marketing technologies is highly desirable.
Strong project management skills with the ability to manage multiple projects simultaneously and meet tight deadlines.
Fluent in Vietnamese and English.

Thông tin chung

Ngày hết hạn: 13/06/2024
Thu nhập: Thỏa thuận

Giới thiệu công ty Xem trang công ty

Tiki viết tắt của "Tìm kiếm & Tiết kiệm", hiện là trang mua sắm trực tuyến đáng tin cậy nhất trong lĩnh vực thương mai điện tử tại Việt Nam.
Tiki còn được biết đến với dịch vụ TikiNow mang đến trải nghiệm nhận hàng nhanh trong 2 giờ duy nhất tại Việt Nam hiện nay. Tiki hiện đang cung cấp hơn 500,000 sản phẩm của hơn 6,500 thương hiệu uy tín, đáp ứng nhu cầu mua sắm đa dạng của khách hàng từ Sách, Sản phẩm điện tử, Dịch vụ số, Hàng gia dụng, Mẹ & Bé, Thời trang, Làm đẹp & Chăm sóc sức khỏe, cho...

Quy mô công ty

Từ 1000 - 5000 nhân viên

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