Senior Executive - communications (6months contract)

• Creating and managing a PR plan, including budgets & timelines
• Develops content and images for Press Releases, websites, electronic newsletters and various media platforms.
• Work with agencies or media houses to develop the angle & content for editorial, advertorial and advertisement.
• Liaising with press contacts to generate coverage. Ensure the company's vision and direction are well-presented to business and media partners.
• Organizing promotional events such as press tours and conferences.
• Work with event agency to develop event concept and control event activities.
• Working with the social media team to create a content calendar.
• Analyzing all media coverage of the organization.
• Follow up to ensure that the marketing & communication activities are compliant with allocated MKT budget.
• Manage cross-marketing activities to execute brand awareness & benefits.
• Other tasks assigned by direct supervisor