Senior Executive, Marketing and CommunicationsTrường Quốc tế Nam Mỹ UTS
Nơi làm việc: Hồ Chí Minh
Ngành nghề: Truyền thông/Internet/Online Media, Marketing - PR, Marketing / Truyền thông / Quảng cáo, Phát triển thị trường, Tiếp thị - Quảng cáo
Thu nhập: Negotiable
Hình thức: Toàn thời gian
Ngày đăng: 30/09/2024
Hạn nộp: 31/12/2024
A. KEY RESPONSIBILITIES
1. Market Research & Forecast
- Collect market information to identify market needs, target markets, new markets;
- Conduct qualitative and quantitative surveys / research to understand target customer needs;
- Regularly update new trends / information in the market in order to timely adjust Marketing;
- Admissions strategies / plans.
2. Brand Management
- Support line manager to define market segmentation, target customer identification and
brand positioning; - Participating in building brand identity & brand equity, standards to be followed for images
and communication content to target customers (current parents, potential parents, students); - Resolving trademark-related legal issues;
- Build up, manage and produce content to maintain the school's official communication
channels: Facebook, Youtube, Instagram, LinkedIn, Zalo, Tiktok... - Build, manage & operate website: Update school activity news, optimize users experience,
make plans and execute to promote website rankings through keywords (SEO). - Consulting & managing the presentation of all platforms for exchanging information to
parents under the operating responsibility of other departments: ManageBac learning
platform, Online uniform store, etc. - Continuously monitor and update news from all educational groups on social networking
platforms to capture market trends and make appropriate predictions;
Responding to information that parents sent to Marketing-managed social media platforms; - Support to identify and handle communication crises (if any).
3. Formulate strategies, plans and deploy intergrated marketing activities for enrolment
- Participate in building communication themes throughout the school year using external or
internal resources; - Participate in defining strategy and plan multi-channel communication & marketing based on market situation, parents' needs and actual service provided by the school.
- Implement marketing activities on digital platforms:
+ Build up media content and images according to brand identity to promote school's
outstanding activities and features.
+ Select the form/channel to approach and deploy advertising activities: Facebook, Google,
SEM, Native ad, Community group, advertising through email, electronic newspaper,...
+ Track results of advertising activities and continuously have appropriate optimization plans:
Change the communication channel, change the way ads are run, change the image/content,... - Implement traditional marketing activities:
+ Moderate the production of publications serving traditional marketing activities and
enrollment: Brochures, leaflets, fee schedules,... for all programs study program.
+ Deploying activities: Outdoor advertising, on-site advertising, printed newspapers,
magazines, television stations.
4. Management of communication activities (including communication activities of all other
departments)
departments)
- Check and approve the style, presentation and part of the communication text sent from the
official communication channels of UTS; - Synthesize and store all school communication content throughout the school year.
5. Event organization
- Planning, budgeting and organizing marketing events;
- Planning, budgeting and organizing Admission events;
- Participating in/hosting sponsored events;
- Support the organization of school's general events: Opening ceremony, closing ceremony,
summer program,etc.
6. Filming, designing and censoring publications/products for school-wide operation
- Check the content of publications serving the activities related to parents and students: Parent handbook, service handbook, study handbook, forms, admission application, certificate of merit , insurance card, signboard system, etc.
- Conceptualize school products: Uniforms, souvenirs, gifts/commercial products, learning
tools, etc. - Conceptualize print products for academic events (Banner, backdrop, etc), film and build academic materials (eg: Welcome G1 student series)
7. General missions of management and administration
- Consult and offer professional solutions under functional units;
- Organize, manage and archive department's document, information & data;
- Prepare reports relating to department functions & and duties;
- Support other departments in fulfilling school-wide tasks when required;
- Other tasks diretly assigned by the Board of Directors.
B. JOB REQUIREMENTS
1. Education
- University Degree with Marketing/Business background is an advantage.
2. Experience (type of)
- Well-experienced with Marketing background at least from 03 year and above;
- Used to work in Education industry is a plus.
3. Specific knowledge/ skill
- Love working with students;
- Strong business mindset, analytical power, good communication and presentation skill;
- Have good sense of beauty;
- Good English at 04 skills;
- Energized, open-minded and extremely proactive;
- Practical creativity and result-oriented;
- Passion to growth and strong time management skill to work in a changeable environment, manage workload and multiple projects;
- Responsible and honest at work;
- Careful and detailed with both words, numbers and visual.
Giới thiệu công ty
Trường Quốc tế Nam Mỹ UTS việc làm
114 Trần Đình Xu, P Nguyễn Cư Trinh, Q. 1, Tp HCM
Quy mô: Từ 101 - 500 nhân viên
Việc làm tương tự
Nhân Viên Google Ads/Nhân Viên Chạy Quảng Cáo Google
CÔNG TY CỔ PHẦN GOOD REVIEW SERVICE
Thỏa thuận
Hồ Chí Minh
13/01/2025
Nhân Viên Chạy Quảng Cáo Facebook (Facebook Ads) - Thu Nhập Từ 12 - 20 Triệu +++
CÔNG TY TNHH GIẢI PHÁP CÔNG NGHỆ SỐ & TRUYỀN THÔNG BS
12 - 20 triệu
Hồ Chí Minh
26/12/2024
Vị trí Senior Executive, Marketing and Communications do công ty Trường Quốc tế Nam Mỹ UTS tuyển dụng tại Hồ Chí Minh, Joboko tự động tổng hợp mức lương Negotiable, tìm thêm việc làm về Senior Executive, Marketing and Communications hoặc công ty Trường Quốc tế Nam Mỹ UTS ở các link phía trên
Giới thiệu công ty
Trường Quốc tế Nam Mỹ UTS việc làm
114 Trần Đình Xu, P Nguyễn Cư Trinh, Q. 1, Tp HCM
Quy mô: Từ 101 - 500 nhân viên