Senior Executive, Marketing and Communications

Trường Quốc tế Nam Mỹ UTS

Địa điểm làm việc: Hồ Chí Minh

Hết hạn: 31/01/2025

Chi tiết công việc
Giới thiệu công ty

Thu nhập: Negotiable

Loại hình: Toàn thời gian

Chức vụ: Nhân viên

facebook youtube zalo tiktok

A. KEY RESPONSIBILITIES

1. Market Research & Forecast

Collect market information to identify market needs, target markets, new markets;
Conduct qualitative and quantitative surveys / research to understand target customer needs;
Regularly update new trends / information in the market in order to timely adjust Marketing;
Admissions strategies / plans.

2. Brand Management

Support line manager to define market segmentation, target customer identification and
brand positioning;
Participating in building brand identity & brand equity, standards to be followed for images
and communication content to target customers (current parents, potential parents, students);
Resolving trademark-related legal issues;
Build up, manage and produce content to maintain the school's official communication
channels: Facebook, Youtube, Instagram, LinkedIn, Zalo, Tiktok...
Build, manage & operate website: Update school activity news, optimize users experience,
make plans and execute to promote website rankings through keywords (SEO).
Consulting & managing the presentation of all platforms for exchanging information to
parents under the operating responsibility of other departments: ManageBac learning
platform, Online uniform store, etc.
Continuously monitor and update news from all educational groups on social networking
platforms to capture market trends and make appropriate predictions;
Responding to information that parents sent to Marketing-managed social media platforms;
Support to identify and handle communication crises (if any).

3. Formulate strategies, plans and deploy intergrated marketing activities for enrolment

Participate in building communication themes throughout the school year using external or
internal resources;
Participate in defining strategy and plan multi-channel communication & marketing based on market situation, parents' needs and actual service provided by the school.
Implement marketing activities on digital platforms:
+ Build up media content and images according to brand identity to promote school's
outstanding activities and features.
+ Select the form/channel to approach and deploy advertising activities: Facebook, Google,
SEM, Native ad, Community group, advertising through email, electronic newspaper,...
+ Track results of advertising activities and continuously have appropriate optimization plans:
Change the communication channel, change the way ads are run, change the image/content,...
Implement traditional marketing activities:
+ Moderate the production of publications serving traditional marketing activities and
enrollment: Brochures, leaflets, fee schedules,... for all programs study program.
+ Deploying activities: Outdoor advertising, on-site advertising, printed newspapers,
magazines, television stations.

4. Management of communication activities (including communication activities of all other
departments)

Check and approve the style, presentation and part of the communication text sent from the
official communication channels of UTS;
Synthesize and store all school communication content throughout the school year.

5. Event organization

Planning, budgeting and organizing marketing events;
Planning, budgeting and organizing Admission events;
Participating in/hosting sponsored events;
Support the organization of school's general events: Opening ceremony, closing ceremony,
summer program,etc.

6. Filming, designing and censoring publications/products for school-wide operation

Check the content of publications serving the activities related to parents and students: Parent handbook, service handbook, study handbook, forms, admission application, certificate of merit , insurance card, signboard system, etc.
Conceptualize school products: Uniforms, souvenirs, gifts/commercial products, learning
tools, etc.
Conceptualize print products for academic events (Banner, backdrop, etc), film and build academic materials (eg: Welcome G1 student series)

7. General missions of management and administration

Consult and offer professional solutions under functional units;
Organize, manage and archive department's document, information & data;
Prepare reports relating to department functions & and duties;
Support other departments in fulfilling school-wide tasks when required;
Other tasks diretly assigned by the Board of Directors.

B. JOB REQUIREMENTS

1. Education

University Degree with Marketing/Business background is an advantage.

2. Experience (type of)

Well-experienced with Marketing background at least from 03 year and above;
Used to work in Education industry is a plus.

3. Specific knowledge/ skill

Love working with students;
Strong business mindset, analytical power, good communication and presentation skill;
Have good sense of beauty;
Good English at 04 skills;
Energized, open-minded and extremely proactive;
Practical creativity and result-oriented;
Passion to growth and strong time management skill to work in a changeable environment, manage workload and multiple projects;
Responsible and honest at work;
Careful and detailed with both words, numbers and visual.

Thông tin chung

Thu nhập: Negotiable

Cách thức ứng tuyển

Ứng viên nộp hồ sơ trực tuyến bằng cách bấm nút Ứng tuyển bên dưới:

Hạn nộp: 31/01/2025

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Giới thiệu công ty Xem trang công ty

Trường UTS là đơn vị trực thuộc Tập đoàn Giáo dục Văn Lang với uy tín và bề dày kinh nghiệm gần ba mươi năm trong lĩnh vực giáo dục tại Việt Nam. UTS là một ngôi trường trẻ được thành lập vào năm 2018, vì thế mà sự sống động và tươi mới có thể được cảm nhận từ khắp các hành lang đến các lớp học, trong một khuôn viên được trang bị cơ sở vật chất hiện đại, tọa lạc tại những khu vực thuận lợi trong trung tâm Thành phố Hồ Chí Minh.

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