Brand identity development
• Develop and maintain the Techcom Life brand identity system, included: brand guidelines, templates, image libraries and overall design orientation.
• Develop creative direction (art direction) and visual concepts for multi-channel communication campaigns: digital, social, print, POSM, events and internal.
• Ensure all visual publications reflect the true spirit of the brand, supporting business and communication goals.
• Work closely with Brand, Product Marketing,
Digital Marketing departments to unify messages and visual styles across all channels.
• Monitor domestic and international design trend, proactively propose new creative ideas to enhance the visual experience of the brand
Creative Production & Partner Management
• Work, direct and manage the quality of creative partners (agency, studio, production house) to ensure the output is in line with the brand's direction, quality and progress.
• Supervise the entire creative process: from idea → design → production → implementation.
• Conduct reviews, feedback and approvals of design deliverables, ensuring consistency, aesthetics and technicality.
• Manage project progress and priorities; ensure balance between quality, time and cost effectiveness
• Act as a liaison between internal teams and external partners in large-scale creative projects
Support internal & external communications
• Design and develop publications for internal operations, events, CSR, recruitment, training, and corporate brand communication programs
• Design documents, sales kits, brochures, leaflets, infographics and business support content.
• Guide other departments in applying the correct brand identity across different touchpoints.
• Contribute ideas and support the Marketing team in integrated campaigns, from ideation to visual implementation