Senior Growth Data Analyst

Mô tả Công việc
1. Data Dashboarding & Reporting (Internal Data):
● Build, maintain, and optimize daily/weekly/monthly tracking dashboards for internal Marketing Performance.
● Process and analyze internal Vigo Sales reports specifically for the H&B (Health & Beauty) and H&A (Health & Appliances/Aesthetics) categories.
● Ensure data accuracy and provide clear visualizations using BI tools (PowerBI, Looker Studio, etc.) so stakeholders can easily track internal business health.
2. Market Intelligence & Social Listening (External Data: DEMI & KEMI):
● Manage, track, and extract external data through DEMI (E-commerce market share, competitor pricing, category performance) and KEMI (KOC/KOL performance, affiliate trends on E-commerce platforms).
● Set up tracking queries and monitor discussions across social platforms using Social Listening tools to track brand health and customer sentiment.
● "Listen" to the market to identify emerging trends, potential PR risks, or new consumer needs within the Beauty & Wellness sector.
3. Early Success Signals & Solution Escalation (Insights):
● Combine internal performance data (Sales, Marketing) with external market intelligence (DEMI, KEMI, Social Listening) to consistently identify early success signals (e.g., a rising product trend from KOCs, a viral content angle, or a spike in specific SKU demand on e-commerce).
● Provide useful, structured data that empowers cross-functional teams to quickly escalate and deploy business solutions.
● Ensure that the extracted data actively supports strategic initiatives such as enhancing brand image, driving sales, and optimizing product mapping to meet market demands.