Senior Growth Specialist

Main Duties:
Join our dynamic Digital Goods Department in Be Group, where we develop a variety of digital services that enhance the all-in-one experience of Be users. Our offerings include online tickets for cross-city transport (Flight/Bus/Train), car rentals, telco payments, and more.
As a Growth Specialist, you will play a crucial role in growing demand for Travel tickets by combining data/insight (BA) and commercial growth execution. You will work closely with Product, CRM/Marketing, and BD/Partner teams to drive acquisition, conversion, and retention with measurable business impact.
Responsibilities:
1.Demand growth strategy & execution (Flight/Bus/Train):
Identify key growth levers across the funnel (traffic → search → booking → payment → post-purchase) and build actionable growth plans by service and segment.
Own performance targets and weekly/monthly action plans to drive orders/GMV/users/retention, ensuring clear measurement and follow-through.
2. Data & insight (BA scope):
Analyze user behavior and business performance; combine internal data with market research to generate insights for growth strategy.
Build dashboards/reports to monitor, diagnose, and forecast performance; turn insights into prioritized initiatives.
3. Experimentation & conversion optimization:
Design and run A/B tests for pricing/promo mechanics, funnel UX improvements, and merchandising/placement (e.g., homepage entry, banners, search ranking).
Conduct post-launch analysis and provide data-driven recommendations to improve conversion and repeat rate.
4. Campaign & CRM collaboration (Commercial growth scope):
Partner with CRM/Marketing to plan and execute campaigns (segmentation/offer/timing), track performance, and optimize for acquisition and retention.
5. Commercial coordination with partners:
Work with BD/Partnership to evaluate deals and promo funding, monitor market/competitors, and propose commercial tactics to improve competitiveness by route/season.