Senior Marketing Executive - Domino's Pizza (Temporary)

PRODUCT MANAGEMENT (50%)
Lead new product development function, including feeding the ideas, preparing documents for principle's product approval, building up food cost structure, proposing selling prices, ingredients forecast, launching new products to the market, and monitoring product mix of new products in weekly and monthly basics.
Annually implement Menu Revamp by using Menu Engineering Matrix.
BRAND MARKETING (30%)​
Carry out market research aiming to keep up to date with customer trends, as well as try to predict future trends.
Aggressively coordinate with the internal team and creative agency to develop strategies and manage marketing campaigns across print ads, POSM, and digital/ social platforms for new product launches and other key campaigns according to the marketing calendar, ensure that products and services meet customers' expectations and to build the credibility of the brand.
Analyse the success of marketing campaigns and create reports.
BRAND ACTIVATION (20%)
Closely collaborate with Operations on the new store opening, and local store marketing activities for the Northern stores.
Assist Marketing Manager in other programs/ tasks.