Senior Marketing Executive ( Salary from $1000)

- In charge of lead generation through digital marketing activities. (Our leads = High school students)
- Plan and execute all digital marketing, including SEO/SEM, social media and display advertising campaigns.
- Communicate with the account manager in charge of each teacher to identify the strengths/weaknesses of each teacher and implement a marketing plan students react.
- Plan of a marketing strategy suitable for the seasonality considering that our business is an educational product (e.g., selling short-term courses in June in preparation for the THPT in July)
- Give a guide to designers to build and maintain our social media presence and marketing assets.
- Measure and report performance of all digital marketing campaigns, and assess against goals. (ROAS and KPIs)
- Plan, execute, and measure experiments and conversion tests.
- Continue to explore the persona of our customers and make a marketing plan that matches them