Senior Marketing Executive

* Job Summary:
- Assist in the execution of marketing plans to deliver commercial targets.
- Coordinate effectively with Sales, Agency and Operations departments to ensure of operational tasks in alignment with marketing strategy of the assigned brand(s)
* Job description:
* Brand activities
- Participating in development marketing plans with Senior Brand Manager/ Head of Marketing
- Monitoring and executing marketing activities of brands.
- Closely working with Agencies (PR, TV, Digital, Event, OOH) to develop and execute in each campaigns
- Monitoring the processes of creative asset (TVC, KV, POSM, Digital format..)
- Following up with the development POSM to ensure the distribution of POSM is adequate and timely for the campaign.
- Following up and evaluating each program/campaign for reporting and getting key learning.
* New product development
- Closely working with NPD team to develop new product and ensure product launching on time.
- Monitoring and tracking performance after launching.
* Analysis & Report
- Analyzing internal sales, retail audit, competitor activities in monthly/ quarterly
* Research
- Closely working with related partners (in-house or outsource) to do research for TVC evaluation/ Brand health check/ Product evaluation/ Concept [protected info] both qualitative and quantitative method.