Senior Marketing Executive

JOB DUTIES & RESPONSIBILITIES
CONTENT MARKETING
● Assist in the creation of all marketing and communications activities such as marketing collateral production, advertising, and promotional programs
● Assist with fulfillment of marketing promotions and execution of marketing events
● Create and follow up a content strategy creatively for social media and website for targeted customers to update event info, sale & promote registration, raise awareness & engagement.
● Develop content for marketing materials & marketing campaigns.
● Creates content that promotes audience interaction, increases audience presence on company sites, and encourages audience participation.
● Coordinate with the Design to create marketing materials.
DIGITAL MARKETING
● Generate and execute marketing campaigns across social media platforms such as Facebook, Instagram, YouTube, LinkedIn etc.
● Know how to read and analyze data on each social channels
● Prepare online newsletters and promotional emails and organize their distribution through various channels (eNewsletter, mailchimp)
● Measuring the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics)
● Be actively involved in SEO efforts (keyword, image optimization etc.)
● Acquire insight into online marketing trends and keep strategies up-to-date
● Generate reports based on each social media channels
OTHER RELATED TASKS
● Take responsibility for the Payment process and other administrative tasks related to the Marketing campaigns.
● Assist Line Manager in other job assignments.