Senior Marketing ExecutiveCông ty TNHH Mathpresso Việt Nam

The Senior Marketing Executive will drive brand recognition, audience engagement, and content strategy for Mathpresso's Math Teacher, Ngọc Huyền Lovebook. This role requires senior-level expertise in digital marketing, content creation, and trend analysis, ensuring the brand's consistent and engaging presence across multiple social media channels.
1. Market and Trend Analysis
- Conduct thorough research on the educational market, content trends, competitor strategies, and platform algorithms (especially TikTok, Instagram Reels, YouTube Shorts, and Facebook).
- Identify new opportunities for brand engagement and assess emerging content trends to ensure Ngọc Huyền LB remains a standout figure in educational social media spaces.
2. Content Strategy & Planning
- Develop and execute weekly, monthly, and quarterly content plans for specific campaigns related to math education, focusing on engaging and educational content.
- Lead brainstorming sessions to generate fresh and creative content ideas tailored for Ngọc Huyền LB's audience.
- Create detailed content calendars and campaign concepts that align with Mathpresso's brand values and marketing objectives.
3. Content Creation & Execution
- Write, edit, and script engaging video content, tailored to short-form platforms (TikTok, Reels, YouTube Shorts) and Facebook.
- Collaborate closely with designers and video editors to produce polished, visually appealing content.
- Oversee the end-to-end production of all content, ensuring brand consistency and quality.
4. Campaign Performance & Optimization
- Monitor, measure, and analyze content performance, making adjustments to improve engagement, reach, and conversion rates.
- Provide strategic recommendations to optimize future campaigns based on data-driven insights and periodic analysis reports.
- Ensure that all content aligns with the brand's tone and style, while maximizing its effectiveness across platforms.
5. Brand Development & Engagement
- Increase brand recognition and audience interaction for Ngọc Huyền LB through innovative and creative content that highlights her teaching expertise.
- Engage proactively with the online community to foster a strong, supportive audience around the brand.