Senior Marketing Executive

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About the Role
We're looking for a hands-on, data-driven marketer to own Geniebook's marketing in Vietnam. This is a broad, high-ownership role: you'll run our paid digital channels end-to-end, support key events and partnerships, and act
as our marketing point of contact in the local market while working closely with our Singapore HQ. It's a long-term role for someone reliable who can work independently and turn numbers into decisions.
Key Responsibilities
1. Digital Performance Marketing (Primary Focus)
• Own and manage all paid digital channels - Meta, Google Ads, and TikTok - from campaign setup through to daily optimisation and reporting.
• Plan and allocate monthly digital budgets in coordination with the Sales team to maximise lead volume and conversion quality.
• Maintain and improve landing pages, website content, and SEO to support inbound demand.
• Monitor lead flow through to conversion via our CRM, flagging drop-off points and recommending fixes.
• Produce regular performance reports for Singapore HQ with clear insights and next steps - not just numbers.
2. Events & Partnerships (Ad Hoc)
• Execute committed marketing events and contest activations - including Geniebook's exclusive SIMCC partnership (SMC, SMGF, SCSC) and seasonal events such as ARENA.
• Coordinate logistics with internal teams (Curriculum, Learning Advisors, Sales Ops) and external vendors or partners.
• Manage KOL/KOC relationships and activations for campaign support.
Vietnam Marketing Representative
• Serve as the primary marketing point of contact in Vietnam - for internal teams, vendors, and external partners.
• Liaise with Singapore HQ on strategy, budgets, approvals, and reporting.
• Identify local market opportunities and flag risks early - proactive communication, not surprises.
• Manage local vendor and agency relationships where relevant