Senior Marketing Manager

- To build, manage and develop the school's branding - communication
• To design, monitor, evaluate marketing strategies, tactical plans to build brand awareness, brand trust, brand love.
• To direct, plan and coordinate with marketing efforts (both full-time, part-time and freelancers).
• To lead the planning, development and execution of all brand's campaign activities.
• To monitor and optimize budgets, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
• To monitor and track campaigns success metrics; identity and action levers to improve performance.
• To build and maintain good relations with the government, the press and other external partners.
+ OKRs: From 80% brand awareness to target customers and 100% to internal EP's staff by Sep 2022
- To recruit new students for the school
• To design, monitor, evaluate recruitment campaign, promotion plan to recruit students for all campuses.
• To coordinate with Admission to track leads and support customer care services to keep retention rate.
+ OKRs : 120 students grade 1 to 3 by Sep 2022
- To research market and plan marketing strategy to win the market
• To research market, competitors, target audience insight.
• To evaluate brand's current situation, set strategies and tactics to reach target customers and win the market.
+ OKRs : Complete market research
- To build school culture through internal communication activities
To coordinate with HR team:
• To build internal communication channels
• To produce content, design materials, run events supporting internal communication
To train all school staff about branding
+ OKRs : Complete annual internal communication plan, internal training framework
- Other assignments by BU Head/CEO, Head of School and Head of Marketing to meet vision and mission of the brand.