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Mô tả công việc
- Business Unit: Royal Embassy Education
- Introduction: Royal Embassy Academy (REA) is an educational microcosm of the world with fully integrated program for grades 1-12. It is directly connected to Little Em's Preschool (LE), which is an official Reggio Emilia pre-school for children from 18 months old to 6 years in Vietnam. Linked by a deep philosophical belief in the importance of creative education, these two connected worlds hold the learner at the center of all activities. The holistic nature of the Reggio Emilia Approach® to education is carried through the entire curriculum at Royal Embassy Academy, which shares the same mission and values as LE.
- To build, manage and develop the school's branding - communication
• To design, monitor, evaluate marketing strategies, tactical plans to build brand awareness, brand trust, brand love.
• To direct, plan and coordinate with marketing efforts (both full-time, part-time and freelancers).
• To lead the planning, development and execution of all brand's campaign activities.
• To monitor and optimize budgets, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
• To monitor and track campaigns success metrics; identity and action levers to improve performance.
• To build and maintain good relations with the government, the press and other external partners.
- To recruit new students for the school
• To design, monitor, evaluate recruitment campaign, promotion plan to recruit students for all campuses.
• To coordinate with Admission to track leads and support customer care services to keep retention rate.
- To research market and plan marketing strategy to win the market
• To research market, competitors, target audience insight.
• To evaluate brand's current situation, set strategies and tactics to reach target customers and win the market.
- To build school culture through internal communication activities
To coordinate with HR team:
• To build internal communication channels
• To produce content, design materials, run events supporting internal communication
To train all school staff about branding
- Other assignments by BU Head/CEO, Head of School and Head of Marketing to meet vision and mission of the brand.
- Introduction: Royal Embassy Academy (REA) is an educational microcosm of the world with fully integrated program for grades 1-12. It is directly connected to Little Em's Preschool (LE), which is an official Reggio Emilia pre-school for children from 18 months old to 6 years in Vietnam. Linked by a deep philosophical belief in the importance of creative education, these two connected worlds hold the learner at the center of all activities. The holistic nature of the Reggio Emilia Approach® to education is carried through the entire curriculum at Royal Embassy Academy, which shares the same mission and values as LE.
- To build, manage and develop the school's branding - communication
• To design, monitor, evaluate marketing strategies, tactical plans to build brand awareness, brand trust, brand love.
• To direct, plan and coordinate with marketing efforts (both full-time, part-time and freelancers).
• To lead the planning, development and execution of all brand's campaign activities.
• To monitor and optimize budgets, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
• To monitor and track campaigns success metrics; identity and action levers to improve performance.
• To build and maintain good relations with the government, the press and other external partners.
- To recruit new students for the school
• To design, monitor, evaluate recruitment campaign, promotion plan to recruit students for all campuses.
• To coordinate with Admission to track leads and support customer care services to keep retention rate.
- To research market and plan marketing strategy to win the market
• To research market, competitors, target audience insight.
• To evaluate brand's current situation, set strategies and tactics to reach target customers and win the market.
- To build school culture through internal communication activities
To coordinate with HR team:
• To build internal communication channels
• To produce content, design materials, run events supporting internal communication
To train all school staff about branding
- Other assignments by BU Head/CEO, Head of School and Head of Marketing to meet vision and mission of the brand.
Yêu cầu
• Have at least a Bachelor degree in Marketing / Business Adminstration / Communications /Branding or related fields; an abroad degree is a plus.
• Have at least 5 years of professional experience in K-12 education with same/senior position (Marketing/Branding/Communications Manager).
• Proficiency in written, verbal, and presentation skills in both English and Vietnamese.
• Strong experience with online marketing (including social media, content marketing...) and offline marketing (include event, print ad, PR, OOH, KOL...)
• Strong project management skills, results-oriented mindset and strong follow-through with a collaborative working style.
• Creative, proactive, motivated, positive attitude and teamwork spirit.
• Smart working, efficient under pressure and knows how to make appropriate prioritizations to reach the desired goals.
• Ability to quickly adapt to change, even at the last minute.
• Have at least 5 years of professional experience in K-12 education with same/senior position (Marketing/Branding/Communications Manager).
• Proficiency in written, verbal, and presentation skills in both English and Vietnamese.
• Strong experience with online marketing (including social media, content marketing...) and offline marketing (include event, print ad, PR, OOH, KOL...)
• Strong project management skills, results-oriented mindset and strong follow-through with a collaborative working style.
• Creative, proactive, motivated, positive attitude and teamwork spirit.
• Smart working, efficient under pressure and knows how to make appropriate prioritizations to reach the desired goals.
• Ability to quickly adapt to change, even at the last minute.
Quyền lợi
• Having chances to get attractive company bonus every month/year
• Company trip once a year + Joining party
• Salary and position is reviewed 1 time a year
• Bonus by individual ability and company's performance.
• Social insurance, health insurance, unemployment insurance and other benefits
• Dynamic and sociable working environment.
• Company trip once a year + Joining party
• Salary and position is reviewed 1 time a year
• Bonus by individual ability and company's performance.
• Social insurance, health insurance, unemployment insurance and other benefits
• Dynamic and sociable working environment.
Thông tin khác
Địa điểm làm việc
➢ 21 Phạm Ngọc Thạch, phường 6, Quận 3, Ho Chi Minh City (Hồ Chí Minh)
Ngành nghề
Social Marketing Digital Marketing
Tính chất công việc
Toàn thời gian
Yêu cầu về bằng cấp (tối thiểu)
Đại Học
Yêu cầu kinh nghiệm
Trên 5 năm
Yêu cầu ngôn ngữ
Tiếng Anh
➢ 21 Phạm Ngọc Thạch, phường 6, Quận 3, Ho Chi Minh City (Hồ Chí Minh)
Ngành nghề
Social Marketing Digital Marketing
Tính chất công việc
Toàn thời gian
Yêu cầu về bằng cấp (tối thiểu)
Đại Học
Yêu cầu kinh nghiệm
Trên 5 năm
Yêu cầu ngôn ngữ
Tiếng Anh
Thông tin chung
- Ngày hết hạn: 27/10/2021
- Thu nhập: Thỏa thuận
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