Senior Marketing Specialist

Overseeing and developing marketing campaigns
Managing campaigns on social media
Conducting research and analyzing data to identify and define audiences
Updating databases and customer relationship management (CRM) system
Writing and proofreading creative copy
Assisting in the formulation of strategies to build a community of engaged customers
Planning and monitoring the ongoing company presence on social media (Instagram, Facebook ETC.)
Launching optimized online adverts through Google Adwords, Facebook ETC. to increase company and brand awareness
Being actively involved in SEO efforts (keyword, image optimization ETC.)
Providing creative ideas for content marketing and updating the website
Collaborating with designers to improve user experience
Measuring the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends ETC.)
Acquiring insight into online marketing trends and keeping strategies up to date
Maintaining partnerships with media agencies and vendors
Other assignments by directions of the Line Manager.
Additional duties:
Assist with Hylo's social media management and customer inquiries.
Assist with on-ground customer service at all Hylo outlets.
Assist the marketing manager
I.E talking to suppliers and picking up supplies cutouts for events.
Working with operations to ensure events are carried out efficiently.
Assist with the design team, so the artwork is created and requested in a timely fashion