Senior Marketing Strategy Analyst

Mô tả Công việc
This role is responsible for collaborating with other departments to analyze MKT performance and strategy. They will participate in budgeting and forecasting processes, develop and track actual results, and recommend strategies. Additionally, this role will work closely with the heads of BUs to provide data analysis and insights to support informed business decisions.
* RESPONSIBILITY AND AUTHORITY
1. Strategic Brand Planning
Support Senior MKT Strategy Manager to build cross-cate strategies.
Collaborate with Sales Strategy to support Categories in building channel strategy, especially for NPIs
Brainstorming fresh MKT ideas with senior management
Support Categories to build up healthy portfolio with positive OP%
Consolidate reports from Categories & Comm team to analyze & evaluate the campaign effectiveness (promotion scheme, sampling, branding, POSM). Set up ROI KPI for promotion scheme.
2. Market trends & Customer Insights:
Handle all market research/ surveys both via agencies & in-house
Lead the team to produce frequent reports on customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies and to support key business decision making, including new launch opportunities
Study other countries' portfolio to identify the potential NPIs for Vietnam
Monitor & Analyze market reports (from agency & internal) on pricing, channels, promotion schemes, competitors activities... to identify business risks & opportunities & make recommendations to Category Leads
3. Budget Management:
Manage the A&P budget to ensure investment efficiency, as agreed with the Category Leads and Head of MKT Strategy
Represent MKT team to work with Finance on A&P forecast, budget allocation & changes.
Work with Category Leads to make effective budget allocation amongst channels & activities (ATL/BTL)
Support Senior MKT Strategy Manager to build cross-cate strategies.
Collaborate with Sales Strategy to support Categories in building channel strategy, especially for NPIs
Brainstorming fresh MKT ideas with senior management
Support Categories to build up healthy portfolio with positive OP%
Consolidate reports from Categories & Comm team to analyze & evaluate the campaign effectiveness (promotion scheme, sampling, branding, POSM). Set up ROI KPI for promotion scheme.
Handle all market research/ surveys both via agencies & in-house
Lead the team to produce frequent reports on customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies and to support key business decision making, including new launch opportunities
Study other countries' portfolio to identify the potential NPIs for Vietnam
Monitor & Analyze market reports (from agency & internal) on pricing, channels, promotion schemes, competitors activities... to identify business risks & opportunities & make recommendations to Category Leads
Manage the A&P budget to ensure investment efficiency, as agreed with the Category Leads and Head of MKT Strategy
Represent MKT team to work with Finance on A&P forecast, budget allocation & changes.
Work with Category Leads to make effective budget allocation amongst channels & activities (ATL/BTL)