Senior Media Content Marketing Executive

1. Role Overview
We are looking for a creative and data-driven Senior Content Marketing Specialist who can lead the development of viral and trending content across digital platforms.
You'll be responsible for planning, creating, and editing content from visuals to short-form videos - that enhances brand awareness and drives engagement.
2. Key Responsibilities
- Develop and execute the overall content marketing strategy across TikTok, Facebook, Instagram, YouTube Shorts, and website.
- Research and adapt to social media trends, memes, and viral formats to produce engaging, brand-relevant content.
- Create, edit, and publish short-form videos (e.g., Reels, TikTok, Shorts) using tools like CapCut, or Premiere Pro.
- Design high-quality visual assets for posts, campaigns, and ads using Photoshop (PTS), Illustrator (AI), or Canva.
- Write catchy captions, short scripts, and storyboards aligned with each platform's tone and audience behavior.
- Collaborate with design, performance, and KOL/KOC teams to ensure content aligns with marketing goals.
- Monitor and analyze content performance (reach, engagement, follower growth) and optimize based on data insights.
- Propose and lead new content initiatives such as series, collaborations, mini-campaigns, or UGC-based concepts.
3. Requirements
- 5+ years of experience in content marketing, digital media, or creative production.
- Proven track record of creating viral or trending content for social platforms.
- Proficient in photo design tools: Photoshop, Illustrator, Canva.
- Skilled in video editing tools: CapCut, Premiere Pro, After Effects.
- Strong understanding of social media algorithms and audience engagement mechanics.
- Excellent communication and copywriting skills in English (Vietnamese is a plus).
- Self-motivated, organized, and able to manage multiple projects under tight deadlines.