ABOUT CREATIVE POINT
Creative Point is a Growth-Driven Marketing Agency providing Trade Marketing,
Digital Marketing, Affiliate Marketing, and Livestream Commerce solutions for multinational FMCG brands in Vietnam. We are committed to driving sustainable growth for our clients through the integration of Data, Creative, and Execution - with an ambition to become a Top 3 agency in Vietnam and Top 10 in Southeast Asia.
JOB DESCRIPTION
1. E-commerce Ads Campaign Operations & Optimization
● Directly set up, manage, and optimize Performance Advertising campaigns across leading e-commerce platforms, including TikTok Shop, Shopee, Lazada, and Facebook Shop.
● Monitor and improve key conversion performance metrics (CR, CTR, ROAS, CPA, CIR) to ensure campaigns meet and exceed business targets, including GMV and NMV.
● Closely monitor Livestream sessions and proactively manage budget allocation, including pushing ad spend during Mega Campaigns, Super Brand Days, and monthly D-Day sales to maximize sales performance.
2. Media Strategy & Budget Planning
● Lead the development of comprehensive Media Plans, strategically allocating budgets across platforms and ad formats throughout each campaign phase.
● Collaborate with the Account/Strategy team to develop client Proposals and recommend creative, cost-efficient Media Performance solutions tailored to business objectives.
3. Affiliate & Livestream Performance Optimization (Beauty Industry)
● Take ownership of optimizing advanced Media Performance metrics across Affiliate Video content and Livestream sessions, with a primary focus on the Beauty/Cosmetics industry.
● Analyze performance and provide recommendations for Creative/Hooks, guiding the production team to improve viewer retention and drive higher order conversion rates.
4. Data Analysis, Reporting & Performance Improvement
● Monitor, consolidate, and analyze campaign performance data through real-time tracking.
● Prepare regular performance reports (daily/weekly/monthly/campaign-based), evaluate key insights, and provide actionable recommendations to improve Media strategy for upcoming campaign phases.
Work Location: 15 Vu Ngoc Phan Street, Binh Loi Trung Ward, Ho Chi Minh City, Vietnam
Working Hours: Monday - Friday, 8:30 AM - 6:00 PM