Senior Officer, Brand Marketing (MKT)

British University Vietnam

Địa điểm làm việc: Hà Nội

Hết hạn: 15/02/2025

Chi tiết công việc
Giới thiệu công ty

Thu nhập: Thương lượng

Loại hình: Toàn thời gian

Chức vụ: Quản lý

Kinh nghiệm: 4 - 10 năm

branding social communication giáo dục

Mô tả công việc

AREAS OF RESPONSIBILITY
1) Brand Strategy and Development
• Support leadership in shaping the brand journey and developing a long-term, research-driven strategy to build strong brand positioning and enhance brand equity.
HUMAN RESOURCES DEPARTMENT
Position Description
• Conduct market research and brand health studies to inject valuable insights into brand strategy and campaign planning.
• Manage external marketing agencies to develop and execute branding campaigns that strengthen brand equity and enhance brand awareness across multiple channels.
• Oversee the creation and implementation of compelling brand concepts, ensuring consistency across online and offline touchpoints.
• Monitor and analyze brand performance metrics, making recommendations for improvements to maximize impact and alignment with business objectives.
2 )Agency Management and Collaboration
• Serve as the primary point of contact for marketing agencies, ensuring timely delivery and execution of branding initiatives in line with brand objectives.
• Work closely with internal teams (e.g., Digital, Social, Creative, Communications) to align campaign activities with the brand development calendar.
• Facilitate smooth collaboration between agencies and internal stakeholders to ensure cohesive brand communication and messaging.
3) Budget Management and Reporting
• Propose, manage, and monitor the Branding budget, ensuring optimal allocation and ROI tracking.
• Provide regular reporting on branding activities, campaign outcomes, and performance metrics to key stakeholders.
4) Additional Responsibilities
• Support other Brand MKT and programme MKT efforts.
• Execute other duties and

Yêu cầu

POSITION SPECIFICATIONS COMPETENCIES (knowledge, skills, and abilities)
Essential
• Bachelor's degree in Marketing, Communication, or related fields;
• Minimum of 3-5 years in branding, PR and communications;
• Exceptional Vietnamese writing skills and advanced English competencies with a strategic brand MKT mindset;
Key skills:
• Effective communication: To actively listen and strengthen the quality of interpersonal communication in various settings;
• Teamwork & Collaboration: To work effectively with others to accomplish team goals and objectives;
• Planning & Organising: To effectively plan, organise, prioritise, and manage time, budget & resources and day-to-day demands with attention to details and outcomes with minimal supervision;
• Problem Solving & Decision Making: To analyse situations and evaluate alternative solutions;
• Creative Thinking & Innovation: To look beyond current practices and think outside of the box to initiate new and better ways of doing things;
• Experience in education is an asset;
• Can-do attitude, proactive and solution-oriented at all times;
• Experience working in a flexible and changeable environment;
Desirable
• Readiness towards learning, honesty, attentivity, and sensitivity towards marketing trends;
• Attentivity, patience, perseverance, readiness toward learning, and a sense of responsibility;
COMPETENCIES (behavioural)
Essential
• Skill - Work organising and time management skills
• Skill - Creative thinking & innovation
• Skill - Flexibility and versatility
• Skill - Good at working in a team and independently
• Attitude - Detail-oriented, attentive
• Attitude - Can-do attitude, proactive
Desirable
• Skill - Effective communication skills
• Skill - Explanatory presenting skills
• Attitude - Perseverant
• Attitude - Integrity

Quyền lợi

Chăm sóc sức khoẻ
Premium Healthcare Insurance
Nghỉ phép có lương
Paid Time Off (Annual leave and Sick leave)
Đào tạo
Training and Development Opportunity

Thông tin khác

NGÀY ĐĂNG
15/01/2025
CẤP BẬC
Nhân viên
NGÀNH NGHỀ
Tiếp Thị, Quảng Cáo/Truyền Thông > Quản Lý Thương Hiệu
KỸ NĂNG
English, Brand Management, Communications, Budget Management, Market Research
LĨNH VỰC
Giáo dục/Đào Tạo
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Bất kỳ
SỐ NĂM KINH NGHIỆM TỐI THIỂU
3
QUỐC TỊCH
Không giới hạn
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