Senior Officer, Digital Content Lead

British University Vietnam

Địa điểm làm việc: Hà Nội, Hưng Yên

Hết hạn: 28/09/2023

Chi tiết công việc
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Mô tả công việc

POSITION PURPOSE
In this role, you will be responsible for the overall content strategy for British University Vietnam brand, including the development and placement of engaging content, messaging and copy that connects with our students and parents across multiple channels including website, email, social, paid media, video, press releases, blog posts, and more. You will collaborate with heads of departments, manager, colleagues and students and other relevant stakeholders in the planning, production, and execution of marketing and PR communications content, both copy and video content.
AREAS OF RESPONSIBILITY
• Develop monthly and quarterly digital content plan and execution in line with British University Vietnam's brand strategy and responsive to the market trends;
• Lead the digital content team of 3-5 members to execute various contents on social media channels, website, digital advertisements, direct marketing and other offline content if any;
• Work closely with the Digital team to produce creative and advertising contents that engage the target audiences in optimized two-way communication, build brand reputation and generate leads;
• Create compelling concepts and copy for social media, newsletters, email marketing, press release, SEO content;
• Create engaging content for videos for social media platforms, events, corporate, etc.
• Work with the Creative team or external agencies to produce creative visuals, infographics, videos, apps and other multimedia materials for marketing purposes;
• Plan and coordinate in executing marketing communications activities;
• Effectively use data-driven insights to test, refine and prove content performance;
• Oversee the Digital content team, allocate tasks to team members, supervise, and review the works, train and develop people.
• Conduct administration tasks under scope of work for the Digital Content team;
• Execute other duties and responsibilities as assigned.

Yêu cầu

POSITION SPECIFICATIONS
COMPETENCIES (knowledge, skills, and abilities)
Essential
- Bachelor's degree in Marketing, Communication, Journalism, PR or related fields;
- Minimum of 5 years in copywriting and content development;
- Exceptional Vietnamese writing skills and advanced English competencies with a strategic brand communication mindset;
Key skills:
- Management and leadership skills: to plan and supervise team members to achieve KPIs
- Effective communication: To actively listen and strengthen the quality of interpersonal communication in various settings;
- Teamwork & Collaboration: To work effectively with others to accomplish team goals and objectives;
- Planning & Organising: To effectively plan, organize, prioritize, and manage time, budget & resources and day-to-day demands with attention to details and outcomes with minimal supervision;
- Problem Solving & Decision Making: To analyse situations and evaluate alternative solutions;
- Creative Thinking & Innovation: To look beyond current practices and think outside of the box to initiate new and better ways of doing things;
- Experience in education is an asset;
- Can-do attitude, proactive and solution-oriented at all times;
- Experience working in a flexible and changeable environment.
Desirable
- PR experience in press release, PR pitching and media relations
- Readiness towards learning, honesty, attentivity, and sensitivity towards marketing trends;
- Attentivity, patience, perseverance, readiness toward learning, and a sense of responsibility.
COMPETENCIES (behavioural)
Essential
- Skill - Management & Leadership
- Skill - Work organizing and time management
- Skill - Creative thinking & innovation
- Skill - Flexibility and versatility
- Skill - Good at working in a team and independently
- Attitude - Detail-oriented, attentive
- Attitude - Can-do attitude, proactive
Desirable
- Skill - Effective communication skills
- Skill - Explanatory presenting skills
- Attitude - Perseverant
- Attitude - Integrity

Quyền lợi

Premium Healthcare Insurance
Paid Time Off (Annual leave and Sick leave)
Training and Development Opportunity

Thông tin khác

Ngày Đăng Tuyển
29/08/2023
Cấp Bậc
Trưởng phòng
Ngành Nghề
Quảng cáo/Khuyến mãi/Đối ngoại, Marketing, Internet/Online Media
Lĩnh vực
Giáo dục/Đào Tạo
Kỹ Năng
SEO, Copywriting, Content Development, Digital Marketing, Social Media
Ngôn Ngữ Trình Bày Hồ Sơ
Tiếng Anh