The Creative Content is responsible for producing compelling and persuasive copy for the bank's marketing and advertising materials. This includes writing content for the bank's website, social media platforms, email campaigns, brochures, flyers, and other promotional assets. The Creative Copywriter works closely with the marketing team to develop creative and impactful messaging that resonates with the bank's target audience and supports broader marketing and branding initiatives.
Key Accountabilities (1)
Develop creative and engaging copy for the bank's website, including homepage, product pages, blog posts, and other web content
Write compelling social media posts and captions for the bank's various social platforms
Craft persuasive email marketing content, including subject lines, body copy, and calls-to-action
Produce copy for print materials such as brochures, flyers, posters, and direct mail pieces
Collaborate with the marketing team to brainstorm new campaign ideas and messaging
Ensure consistency in tone, voice, and brand messaging across all written communications
Stay up-to-date on industry trends and best practices in copywriting and content marketing
Proofread and edit copy to ensure high-quality, error-free content
Measure the performance of written content and provide recommendations for improvement
Key Relationships - Direct Manager
Senior Manager, Digital Marketing
Key Relationships - Internal Stakeholders
Digital Office and all functional units in the bank, mainly with Business, RBG, CA, Strategy, Finance, Procurement, IT, Operations divisions.
Key Relationships - External Stakeholders
Service providers for TCB in media & digital marketing services, KOLs, online communities...
Success Profile - Qualification and Experiences
Qualifications - Bachelor degree, major in Marketing, Business Admisnistration, Economics or relevant fields. Professional experience - Minimum 5 years of experience in Marketing và Communications, of which 2 years in Digital marketing; - Having been working in bankingvà finance industry or MNCs is preffered. Foreign Language - Business English standard of proficiency as required for the role
Vị trí Senior Officer, Digital Marketing (40000584) do công ty Ngân hàng Thương mại Cổ phần Kỹ Thương Việt Nam (Techcombank) tuyển dụng tại Hà Nội, Joboko tự động tổng hợp mức lương Thỏa thuận, tìm thêm việc làm về Senior Officer, Digital Marketing (40000584) hoặc công ty Ngân hàng Thương mại Cổ phần Kỹ Thương Việt Nam (Techcombank) ở các link phía trên