Senior Performance Marketing (Facebook Ads, Google Ads)

- Using your analytical mind-set, you will be responsible for the strategy, execution,
performance, and reporting of the Display campaigns of one of our client across
multiple platforms (Facebook, Ins, Google's, Online E-commerce Platform)
- Daily optimization and management of campaigns within individual DSPs and
Platforms
- Working with the Product Manager, you will maintain awareness of new
marketing platforms and techniques, as well as look for opportunities to innovate
and develop new techniques
- Pixel and tag generation, implementation, and quality assurance
- Budget management including assistance in the allocation of monthly budgets,
issuance/revisions of monthly insertion orders, oversight of client's billing and
financial reconciliation on a monthly and quarterly basis, and resolution of media
invoice and ad service fee discrepancies
- Analyzing campaign performance and providing optimization recommendations.
- Drive and maintain key relationships with agencies, vendors, and media
relationships in order to improve sales advertising campaign metrics
- Troubleshoots critical issues and document insights in an advertisement operations
database
- Communicate critical updates on all aspects of the advertisement operations to
relevant personnel, for example, setup, troubleshooting, trafficking, and vendor
certifications