1. Planning /
Business Development• Review and analyze overall market and sales trends for multiple products and therapy areas.
• Identify market insights and opportunities and consider both regional and local directions and priorities. Influence and drive decision making for these strategies and initiatives.
• Design and carry out marketing programs established in accordance with national policies and market conditions.
• Lead and work with the cross-functional teams in devising and implementing brand strategy, activities, and campaigns.
• Establish an optimized plan through sales forecasting and financial management.
2. Product Management
• Develop promotion and marketing materials to be utilized by field-force team.
• From the brand planning, cascade and communicate the programs, activities, and training to drive the brand performance.
• Anticipate and resolve issues that may arise during the cascade and present solutions to field-force team.
3. Implementation and Monitoring Drive and formulate Plan of Action based on the Annual Business Plan.
• Continuously review and update the latest market trends and news to closely respond to the market and provide business insight.
• Provide product training and clear methods to sales team for better understanding to carry out the programs and action plans.
• Regularly analyze brand performance (monthly or quarter) and identifying the opportunities for improvement with the help field-force partners, managers, and key stakeholders. Devise action plans for implementation.
• Constantly align and build relationship with Pharmaceutical Organization and Institutions (government and private) to ensure governance and compliance.
4. Collaboration with Field-force Team
• Contributes to increasing product value by accompanying field-fore team to customer visits and executing strategies and advising on programs for related items.
• Strengthen the capabilities of field-force team who will execute marketing programs by providing periodic training.
• Collaborate with HR and Training to provide supplemental intervention to address capability and skills of Field-force Team.
• Conduct regular alignment meeting with field-force team to ensure effective program execution and offer improvement, tactical activities if necessary.
5. Marketing Program, Conferences and Partnership
• Lead the planning and identifying the other marketing programs like conferences, society support, departmental partnership, and congresses.
• Collaborate and align with Regional Marketing and Medical team to optimize and maximize all related activities to boost the brand performance.
6. Compliance Understand, comply, and translate pharmaceutical guidelines, local laws in marketing strategies and execution.
• Remain vigilant and be updated on the latest policy, SOP and laws to avoid risk related to promotion.
• Influence the other marketing team members in ensuring governance and control are in place.
7. Learn and Development
• Offer continuous support and companionship to team members across various departments within the company
• Lead orientation and onboarding initiatives for new hires, ensuring they integrate seamlessly into their roles and teams.
• Communicate effectively with employees and leaders from multiple functions to identify learning needs.
• Commit to continuous learning and improvement by enhancing professional capacities and competencies through relentless learning and industry expertise.
• Improve soft skills such as coaching, problem-solving, and critical thinking...
• Participate in coaching and training sessions for subordinates and other team members across various departments as required by the company.