Senior Product Specialist

1. Research & Analysis
· Liaise with Product Principals to gain full understanding of product range and attend Principal's meetings where necessary and appropriate;
· Research and analyze market conditions. Articulate market requirements and opportunities;
· Identify opportunities for new and existing products, innovations and product enhancements;
· Analyze and collate sales and marketing data; Proactively identify environmental changes and adjust strategies accordingly;
2. Product Marketing
· Assist in launching products with product managers and cluster heads effectively to the relevant target segment and control for success;
· To organize, manage and follow through on any seminars and exhibitions assigned to by the company;
· Roll out promotional activities with cluster heads; conduct product presentations, assist and support in-services and develop training programs for selected agency products as well as product evaluation trials and survey feedback for new product developments;
· Manage and monitor samples and demo units' order and utilization;
· Provide sales team with the necessary technical expertise to enable them to sell the product, providing them with printed and electronic promotional materials, product training, and relevant clinical papers;
· Be responsible for sales performance of the assigned care areas;
· Closely liaison with the sales team to assess the response to and suitability of current promotional material and to ensure these materials are being used optimally;
· Supply sales with latest research and marketing information;
· Implement marketing plan in conjunction with all departments;
· Drive ongoing improvement in sales and profitability;
3. Customer & People Management
· Maintain regular contact with the Principal suppliers to secure relations, develop trust and understanding, to share experience, negotiate support and resource allocation;
· Regularly give and receive updates from the Principal supplier of the sales campaign progress and developments;
· Continuously review industry trends, analyze competition and client feedback to anticipate future market needs;
· Manage, escalate and resolve products and field issues with principals and internal departments (Sale, Engineer,...);
· Update and support Sale team for product changes throughout product life cycle;
· Monitor product inventory;
· Support the sales team with the necessary clinical and technical expertise to enable them to promote the product line;
· Act as point of first reference for all product related enquiries and work collaboratively with colleagues in regarding to regulatory affairs.
4. Other tasks:
· Any other duties and responsibilities as and when assigned by immediate superior or management.