Daily execution of high performing keywords and execution of hygiene activity across multiple channels to achieve customer acquisition goals and maximize returns on the provided budget
Organize and produce well-researched SEO content for publication online within schedules and deadlines
Utilize industry best practices and familiarity with the organization missions to inspire ideas and content creation
Conduct SEO-related research: search intent and keyword research, website audit, competitive analysis (identify organic traffic-building activities of competitors), link profile analysis
Keep pace with search engine's update, algorithm changes, industry practices, trends, and report changes (and subsequent strategy updates) as needed
Spearhead the importance of SEO and adhering to SEO best practices within the organization, provide recommendations for improvement of our sites and oversee the implementation of those recommendations
Work with multiple different stakeholders to implement SEO initiatives, with ability to initiate and lead high impact projects and actions across different teams at once
Build excellent relationships with teammates, and stakeholders across projects and provide guidance, coaching, knowledge sharing, and present solutions
Engage with both internal Traveloka SEO COE and outside vendors, agencies and consultants as necessary to bolster the capacity and skills required for world class SEO performance.