Senior Social Executive

JOB RESPONSIBILITIES:
1. KOL management:
Enhance the communication between users and improve stickiness, activity and loyalty of the user group, build up a positive community and incremental of contents
Source and review for the right influencers match for each campaign
Attract, onboard, and manage day-to-day relationships with KOLs.
Monitor and steer campaign budgets and make sure set campaign targets are met.
Develop content plannings and review creative + KOL content.
Identify and evaluate suitable livestream platforms, including TikTok, Facebook Live, Instagram Live, and others, to reach the target audience effectively.
Ensure optimal communication within the campaign teams at all stages of the campaign
Contribute to producing campaign assets and participate in on-set productions.
Monitor and optimize each KOLs performance.
Stay updated on technology trends, social media, and the Influencer Marketing landscape.
2. Livestream management:
Plan, organize, and execute livestream sessions to promote and sell products.
Collaborate with cross-functional teams to ensure seamless execution of livestreams.
Conduct product demonstrations, answer customer questions, and provide real-time engagement during livestream sessions.
Monitor and analyze livestream metrics, such as viewership, engagement, and sales conversions, to identify areas for improvement and optimize future livestreams.
Executing performance reviews and campaign reporting for brands
3. Social Media Management:
Plan social media calendar by mapping campaign slots for total FB, IG, TT.
Roll out content by briefing creatives, content execution, QC creative works, post schedule.
Work with creative to create new ideas, direct creative to translate social trends / social ideas into practical concept and social posts.
Support in community management on FB, IG, TT by replying comments, inbox.
Keep update with the social trends to adapt and quick action for brands.
4. Reporting:
Make report, key learning and next steps.
5. Others:
Perform other specialized tasks as required by the job and leader.