ABOUT YOUNET AM
YouNet AM, a member of YouNet Group, is a People Media Marketing Agency pioneering the Perception Advocacy Marketing (PAM) approach.
PAM helps brands transform Product Truth into Social Truth through trust systems activated by People Media.
Instead of treating influence as short-term amplification, YouNet AM designs advocacy systems that help brands become understood correctly, preferred naturally and trusted sustainably within social environments.
We are looking for a (Senior) Social Outreach Executive to join our dynamic team!
ROLES & RESPONSIBILITIES
1. Social Outreach Planning (45%)
- Collaborate with the planning, content, and account teams to develop social outreach strategies, proposals and quotation detail
- Support the planning process for both new and retainer clients, ensuring a thorough understanding of clients' needs and objectives.
- Propose a list of suitable channels and channel insights for Social Advocacy campaigns to contribute to and align with the Social Advocacy strategy and Influencers/KOLs/KOCs/Community criteria of selection projects.
2. KOLs & Influencers Management & Outreach Project Execution (55%)
Campaign Execution & Management:
- Take responsibility for executing social media outreach campaigns (in collaboration with influencers, community partners, and neutralization suppliers), ensuring adherence to timelines, budgets, and quality standards.
- Work closely and effectively with the account team to monitor, follow up on, and quality control campaign performance, optimizing social outreach content, format, and tactics to maximize engagement and reach.
- Monitor project quality. Ensure that all projects are delivered on-time within scope, and meet with required quality standards.
- Stay up-to-date with social media platform updates, algorithm changes, and best practices, and share knowledge and insights with the team.
- Proactively spotting potential KOLs, new trends by the company's criteria on platforms: YouTube, Facebook, Instagram, Tiktok and other suitable platforms.
Third-Party & Vendors Management:
- Foster and maintain strong relationships with suppliers and influencers to enhance long-term collaboration efficiency and cost optimization for the company.
- Take responsibility for working with and negotiating with Key Opinion Leaders (KOLs) regarding costs, contracts, payments, and other aspects for each project and long-term contracts.
Paperwork Management and Internal Process Enhancement
- Coordinate with Sales Admin team to update & follow paperwork, contracts and payment with influencers and communities, vendors, third party efficiently
- Assume accountability for controlling and tracking cash outflows related to influencers/suppliers to optimize project costs and maximize profits for the company.
- Conduct reports related at the request of Social Outreach Leader.
REQUIREMENTS
1. Education:
- Bachelor's degree in Marketing, Communications, PR or related field.
2. Knowledge:
- Prefer candidates with at least 1 year experience in sourcing
3. Skill:
- Partnership, preferably within an advertising agency or similar environment.
- Strong understanding of social media platforms and trends, with expertise in Facebook, TikTok, Instagram, etc.
- Solid grasp of nature of influencers and other social outreach channels, including celeb, mega to nano influencers, hot communities, and fan pages
- Good at communication and negotiation skills
- Have the ability on project management, organization and time management
- Can-do attitude, responsible and able to work multitask and under pressure
- Excellent communication, presentation, and interpersonal skills.
- Ability to multitask, prioritize, and manage time effectively in a fast-paced environment
- Strong analytical skills and the ability to interpret data to drive decision-making.
- Proficient in MS Office, Google Drive; as well as the capacity to efficiently learn about new technology
- Fluent in both English and Vietnamese
4. Experience:
- Diploma/Degree in relevant scope of work
- Proven experience (1-3 years) in social media management, Influencer & Community Partnership, preferably within an advertising agency or similar environment.
5. Personality:
- Proactive, capable of adapting quickly to changing situations and emerging opportunities.
- Positive attitude, responsibility, persistence, result-oriented. .
- Willing to learn new market trends, be self-demand, enjoy new challenges.
- Capable of learning new technologies and optimizing working processes to meet projects' needs.
BENEFITS
- Competitive salary, 13th month salary
- Annual BONUS
- Premium healthcare insurance
- 12 days of annual leave & 5 days of sick leave
- Performance appraisals and promotion every year
- Standard health check
- Company trip, Year end party, Team building
- Occasion-based offerings: Birthday, wedding, maternity, ...
- Parking support
- Free in-house entertainment facilities: foosball, book tree, coffee, and snacks.